This Business of Therapy

Tag: practice promotion

  • What Do Therapy and Criminal Law Have in Common?

    It’s hard to imagine two professions that are less alike than psychotherapy and criminal law. Or so you’d think! After all, criminal law deals with laws and rules, with evidence, argument and ultimately, with winning or losing. Not concepts that you learn in therapy training! I had the pleasure recently of meeting a group of…

  • Can Social Media Help to Promote a Therapy Practice?

    Have you thought about social media as a means of promoting your practice but you don’t know where to start? It can be a bit overwhelming, there are so many choices available. And there can be so many questions about what is right for you and your practice. With the ever increasing popularity and reach…

  • How is What We Do Different From a Chat with a Friend?

    “How is therapy different from a chat with a friend?” This was the question posed by Dr Genevieve Becker at a one of our workshops for therapists wanting to start their own practices. We all know there is a difference, but how do we explain it? The challenge is to put words on something which…

  • Assertive Skills to Make Your Practice More Profitable

    Assertive behaviour can help to create a more profitable therapy practice. Often confused with aggressiveness, which is concerned with winning, Assertiveness is stating clearly and directly what you want or how you feel about a situation. It is a both/and position rather than an either/or, and is based in mutuality of respect for ourselves and…

  • Creating Flyers or Brochures

    A common way to promote your practice is to have a flyer or brochure which you can leave in places where potential clients can find them, or which you can give to other professionals who might refer clients to you. Hopefully, whatever you decide on will serve you for a number of years before needing…

  • Why Did the Therapist Cross the Road?

    Some time ago there was a post doing the rounds on Facebook that read “I look forward to a time when a chicken can cross the road without having its motives questioned.” Some months ago, a long term client left unexpectedly. I was shocked and saddened. We had had a good relationship (I thought.) Despite asking…

  • Stuck on a roundabout in your practice and can’t get off?

    Sometimes when growing our practices, it’s like being stuck on a roundabout from which we can’t exit. How might your beliefs or perceptions be blocking your path?

  • Why is nothing working out for me?

    Sometimes no matter how hard you work, no matter how many ways you try, no matter how many hurdles you climb over, it still doesn’t work for you. You can’t get the clients, you can’t earn the income, you can’t get past that hurdle, or you can’t have that conversation. You just can’t create the…

  • Not Earning Enough? Five Ways to Improve Your Bottom Line

    If you find that you don’t earn enough from your practice, if what you have left after paying expenses at the end of the day, week or month is insufficient, then you need to look at what you can do to improve the situation. There are a number of options available, and depending on your…

  • Help, Where Do I Start?

    Sometimes when we’re starting up in practice, or when we hit a difficult period, it can seem overwhelming, and we don’t know where to start. So many tasks seem to be calling out for our attention, and all of them seem to be equally important. How do we decide what to do? Sometimes when this…