This Business of Therapy

Tag: practice promotion

  • You Need a Plan!

    Do you have a plan for marketing your therapy or counselling practice? I’ve noticed talking to newly qualified therapists, that few have received training in relation to marketing or promoting their practice. As a result, many arrive at the end of the training process with no idea what to do next, or how to go…

  • In Case of Emergency

    In case of emergency… It’s the scenario we don’t want to think about, but it could happen to any of us in the morning. If you suddenly became ill or incapacitated, what would happen to your practice? Would your family and colleagues know what to do? During my career in the accountancy profession, on several…

  • The Wood and The Trees

    Looking down on the earth from an airplane you can easily distinguish mountains and rivers, woods and plains, and all the various contours of the surface of our beautiful planet. You can tell where the cities meet the country, and where the fairy fort was once part of the field. Standing on the ground, however,…

  • Free Teleclass – How To Build Your Therapy Practice

    Friday 28th February 2014 at 8pm (Dublin / London Time) Click Here to Register

  • Truth or Myth? Common Beliefs About Money and Wealth – Part 1

    For some years now I have been interested in exploring commonly held beliefs about money and wealth. My interest is in how the beliefs that we learn growing up  may shape our actions and behaviour as adults. We are all familiar with the one about not being good enough, either in ourselves, our families and…

  • Starting Up A Therapy or Counselling Practice– Getting Those First Clients

    Having decided where you’re going to practice and put the framework in place, you’ll want to get some clients to work with. This is where having an idea of what you’d like your practice to look like really helps. There’s a saying that if you’re marketing to everyone, you’re marketing to no-one. For example, if…

  • Setting Up A Therapy or Counselling Practice – Housekeeping Tasks

    So following on from my last post do you now have some idea of the type of practice you’d like to have? (missed it? Read it here) So, what’s next? In order to set up a self-employed therapy or counselling practice, and before you take on your first client, there are a number of “housekeeping”…

  • Growing Your Therapy Practice

    If you haven’t tried it out already, I suggest that you might use the Therapy Practice Business Assessment as the basis for making some changes to your therapy or counselling practice in the coming year. If you missed the blog post in which I made suggestions for Knowing Your Practice, you can read it here.…

  • Getting to Know Your Practice

      This is the start of a new year. What better time to look at what you’d like to achieve in your practice for in the future, and what better way to focus yourself than to choose one area of your practice and take some action on that. Today, we’ll look at Knowing Your Therapy…

  • A Balanced Portfolio

    I’ve talked on several occasions about finding a niche or target market for your practice, and the advantages and disadvantages of having one. An argument that is often put forward against such a concept for therapy practices is that it pigeon holes you into dealing exclusively with one issue or client area. This does not…