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What Horse Riding Taught Me About Therapy Practice: Part 2
Jumping, Ambivalence and the Power of Making Choices I’m the wimp of our family when it comes to any risk of physical injury. Where my brothers and sisters inherited the “neck or nothing” gene, I seem to have missed out. While they hunted and rode as children, I fell off and got such a scare…
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A Business Plan for a Therapy Practice? You must be kidding!
If you are setting up a therapy business, you’re going to need a private practice counselling business plan. It seems over the top doesn’t it? You just want to help people, and don’t want to be bothered with all this business stuff. I get it. But before you close this post down in disgust, bear…
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What Horse Riding has Taught me About Therapy Practice Part 1: Eddie Macken and the Ideal Client
It was clear from the moment I first saw him that he was a master in the saddle. I had no idea who he was, but I knew he knew his stuff. I was mesmerised by his hands, by the way he sat, by the effortlessness of his movements. All the directions my riding instructor…
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Spending Time ON Your Practice
A reader of one of my newsletters wrote to tell me of her struggle to find time to work on her accounts. It reminded me of how often we can forget that running a practice is more than just seeing the clients. There are lots of little tasks that need to be done to keep…
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All About Business Cards
At a recent meeting of therapists I attended, one recently qualified therapist was describing the dilemmas that she had met in deciding on a design for her business cards. It’s an issue that can tie people in knots, and keep them stuck for long periods of time, while they work through their feelings. I thought…
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What’s in a Name?
How do you decide what to call your counselling or therapy practice? Do you use your own name, or do you opt for a name that conjures an image in the mind of potential clients or referrers? Do you choose something that captures the essence of the service you’re hoping to provide? Here are some…
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Paperwork Blues?
7 Tips for Easier Accounting It’s coming up to that time of year, when the deadline for submission of accounts and tax returns for self-employed professionals looms. If you haven’t got your 2019 accounts completed and submitted yet, it might be time to start thinking about it. Tax Payment 31 October is also the time…
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Five Ways to Make your Marketing More Effective
A therapist client asked me recently to help her create marketing material that would bring in more clients. This otherwise articulate professional found it difficult to put words together into promotional material, in a way that sounded authentic without being sleazy. If you’re going to invest money in getting a brochure or flyer designed and…
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Summertime and the Living is Easy…or maybe not! Coping With Seasonality
It’s been a glorious summer, sunshine all the way. But for some practitioners, any summer, and a fine one in particular, is not the good news it might be. For many reasons, the holiday season can result in a fall off of work for counsellors and therapists. Clients feel better, they go on holidays, or…
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…And Then There Was The Accountant Who Spun Plates!
In most professions you get the generalists and the specialists. In medicine you have the GPs and the Consultants. In Law you have the Conveyancers and the Criminal Lawyers. You have the local dentist who does fillings and polishing, and you have the orthodontist. In counselling and therapy too, we have those who specialise in…