This Business of Therapy

Tag: get more clients

  • How Can I Promote my Practice in an Ethical Way?

    Many therapists find it hard to put themselves out there. Having been on the receiving end of sleezy, pushy marketing or sales in the past, they are fearful of visiting that experience on others. Mindful that people looking for therapy or counselling may well be feeling vulnerable already, they are reluctant to take advantage. Conscious…

  • Lots of Things to do with Business Cards

    So you’ve got your business cards printed up, now what? Sometimes we can put lots of energy into getting them printed, but have no idea what to do next. Here are some ideas for you… Consider getting your business card printed onto a magnet that can be attached to a filing cabinet or other metal…

  • Seven Ways to Get Past Procrastination

    Some people don’t believe there’s any such thing as procrastination. Some believe it has a life of its own waiting to ambush everything you ever wanted to do. Whatever your beliefs, there are days when you know there are things that could help you to build your practice, or help it to run more smoothly,…

  • Fees and Mind Set

    Another limiting factor to earning enough as a therapist is our mind set about charging an economic fee. The factors that affect what a therapist is willing to charge will include: What I believe is ethical or moral to charge people who may be in pain, What I believe clients are willing or able to…

  • Earning Enough as a Therapist – Limiting Factors

    Recently, I wrote about the numbers you needed to work on in order to replace your day job with a life as a self-employed therapist. As I said then, in looking at trading a full-time employment position for a full or part time self-employed position, the questions are far more complex than working out the…

  • Look At What Technology Can Do For You…

    The technological age has brought many changes, and not all of them are positive. Relationships changing with the advent of mobile phones, social media and instant information. The old ways are dying out, I hear people say, we aren’t talking any more, we pay more attention to virtual friends than real ones. In other words,…

  • Referrals and Referral Fees

    Referrals are probably the most common way that therapists and counsellors get new clients. Many of them come through personal recommendations, from colleagues, friends, existing or former clients, or through other professionals, such as doctors. Sometimes more formal arrangements are in place, where referrals are made in return for a fee or other consideration. Typically,…

  • Taking Risks

    “The person who risks nothing, does nothing, has nothing” (from The Best Exotic Marigold Hotel, 2011) I used to love roller coasters. I looked forward each year to Funderland in the RDS, seeing all those wonderful machines whirring and moving, and anticipating the rush of adrenaline as the cars raced and jolted their way around…

  • All in Their Own Time

    My name is Jude and I’m impatient. At times, I’m very impatient. It has its good side, I tend to be efficient and eager to move forward, but it also has its downsides. One of the hardest lessons I’ve had to learn in my life is that things happen in their own time, and often…

  • Fearful of Putting Yourself Out There?

    Many therapists shy away from the idea of promoting themselves. At one of our “Attract More Clients” workshops, my friend and colleague Wei Sim Ho led the group in a discussion of the fears and blocks that come up for them around marketing, and guess what came up? Fears of being judged, of not being good…