This Business of Therapy

Tag: get more clients

  • The Importance of Intention

    “Nature abhors a vacuum” I was taught in one of my first science classes. Whether you’re talking about air rushing in to fill the empty space, or how other people’s goals and intentions can fill up the space in our lives, it’s true. Nothing gets done without there first being an intention. My big indulgence…

  • Valuing Your Business of Therapy

    A couple of days ago, I suggested that you might use the Therapy Practice Business Assessment as the basis for making some changes to your therapy or counselling practice in 2016. You can read the blog posts in which I made suggestions for Knowing Your Practice and Growing Your Practice by clicking on the links…

  • Growing Your Therapy Practice

    If you haven’t tried it out already, I suggest that you might use the Therapy Practice Business Assessment as the basis for making some changes to your therapy or counselling practice in the coming year. If you missed the blog post in which I made suggestions for Knowing Your Practice, you can read it here.…

  • Learning To Dance

    The old patterns just keep playing don’t they? There was a missed call on my phone from IAHIP, and a message. When I saw it, what was my first thought? You’re right. “What have I done wrong?” I started a mental cataloguing of who I’d been talking to, what I’d been writing about, trying to…

  • How To Prepare For Meetings With Doctors

    A practitioner asked me recently how to prepare for meetings she had set up with doctors. She was concerned about how to convey to them what her job entailed, and what questions they might ask. It was a bit like asking me what she might be asked in an interview! When I visited our local…

  • Help! I Need an Elevator Pitch!

    A therapist client recently asked me for help in writing an elevator pitch. You’ve probably heard how it goes…you get into an elevator, there’s a potential client there, perfect for you, needing what you have to offer, what do you say? You have between 30 and 60 seconds to deliver your message before the doors…

  • In your Therapy Practice: Don’t Confuse Cost Savings with Cost Effectiveness

    One way to sabotage your practice is to confuse cost savings with cost effectiveness. Some costs have to be incurred in order to run your practice. Some are optional. Some costs will generate income for you down the road, others will not. Some costs will bring other benefits, such as developing your skill base, or…

  • Employee Assistance Programs

    A useful source of work for many counsellors is Employee Assistance Program work (EAP). An EAP is a program of supports that an employer provides to employees as part of their employment contract. The supports offered usually include support for a range of work related issues (including performance), and other issues such as legal issues,…

  • Do You have a Niche or Target Market?

    What is a niche market? And do you have one? When first I qualified as a therapist, I was willing to work with anyone, with any issue. With a firm belief that I’d never reach a place where I had more work than I needed, I was desperate for any client that came my way.…

  • Advertising Your Therapy Practice on the Internet

    I recently spoke to David O’Regan, of David O’Regan, Counselling & Psychotherapy, Newbridge, Co Kildare about his experience of Pay Per Click advertising with Google. You know the ones, they come up in little boxes on the right hand side of your screen when you enter a search term in Google. What Is Pay Per…