This Business of Therapy

Tag: business start up

  • Running A Therapy Practice from Your Home

    You’re starting a counselling business, or thinking of changing your therapy rooms. You have a spare room at home which is currently gathering dust and junk, why not use that? There are some obvious advantages. There’s no rent to pay. You can save on travel time and costs. If a client cancels or changes their…

  • Will Advertising Make Me Look Cheap?

    “Will clients think I’m cheap?” The question came in the context of whether Google Ads was a good way to get clients for a therapy practice. Some time ago, a friend was buying a second hand car. He’d been thinking about it for a while, looking at what was available in local garages, in Buy…

  • The Sound of a Train in the Distance

    Did you see the recent IAHIP bulletin in relation to Statutory Registration of Counsellors and Psychotherapists? It directed members’ attention to the website of CORU, the body charged with regulation. Or perhaps you saw the announcement from IACP that mandatory Garda vetting is to take place for all IACP members from late 2014, and will…

  • Are You Willing To Be Seen In Order to Grow Your Practice?

    Am I willing to be seen no matter what? This searching question comes from Nic Askew, Film Maker, in one of his offerings. It is an interesting question at many levels. For me, (and I suspect I’m not alone in this) the answer will probably always be a resounding “No!” Most of us were brought…

  • SWOTting Your Therapy Practice

    You’ll probably have heard the term SWOT Analysis. The acronym stands for Strengths, Weaknesses, Opportunities and Threats. It’s a commonly used management tool for identifying where your practice is, and helping you to identify priorities and strategies. Sounds a bit over the top for a therapy practice? Maybe, or maybe not. Often, when talking to…

  • Core Skills for Running a Therapy Practice

    Ever wonder if you’re cut out for this business of running a therapy practice? If so, you’re not alone. Most of us received little or no training in how to set up or run a professional practice. If you’re lucky, skills and knowledge you gained before training will stand to you now. Here are some…

  • What’s the Best Way to Grow Your Therapy Practice?

    I was asked at a recent meeting of therapists what’s the best way to grow your practice. It’s a straightforward question, but unfortunately the answer is not so simple. Oh, I’m sure there are plenty of people out there who will tell you THE best way of growing your practice, and for them, no doubt…

  • Time to Get those Figures in Order!

    It’s that time of year again, when those green forms from the Revenue appear in the letter box, and you promise yourself that this time next year it will be a different story. This time next year, you’ll have found a way of keeping track of your practice finances, so that you’re not facing a…

  • You Need a Plan!

    Do you have a plan for marketing your therapy or counselling practice? I’ve noticed talking to newly qualified therapists, that few have received training in relation to marketing or promoting their practice. As a result, many arrive at the end of the training process with no idea what to do next, or how to go…

  • The Hare and the Tortoise

    You’ll have heard of the fable about the hare and the tortoise, in which the hare keeps running backwards and forwards urging the tortoise to go faster, challenging, criticising, and demeaning the tortoise for being so slow. Remember how it ends? That’s right, the tortoise, slow, ambling and unexciting makes it to the end first,…