Category: Growing Your Practice

  • The One That Got Away…

    Disappointments and failures can hold us back from risking again

  • Private Practice Counselling Business Plan

    About to start a counselling private practice? And looking for an easy-to-follow guide on writing a business plan that works? Our private practice counselling business plan template is for you! But before getting into the specifics let’s first first address 2 key questions… What is a business plan? Quite literally, it’s a plan for your…

  • Isolation

    One of the most common things that I hear from therapists in private practice is that they feel isolated. They work one on one with clients, they meet their supervisor or their own therapist, but they notice the lack of other human interaction at work. There’s a balance to be found between pulling back when…

  • Adding a little love to your marketing!

    Adding a little love to your marketing! In February we celebrated Valentine’s Day. You could be forgiven for thinking it was about sales of cards, chocolate, and flowers, or that it was just for the young ones. It has got bent and twisted out of shape over the years, so much so, that many people…

  • Integrating Therapy and Business: Growing Your Practice

    I have previously written about how the journey to create a practice can be a part of our journey towards personal integration. In my previous articles, I wrote about the first two pillars of a therapy practice in this context. You can find these articles here (The Business of Therapy: A Journey Towards Integration?) and…

  • Have you outgrown your circle?

    We’ve all met the client who wants to have a different life (whether it’s health, happiness, relationships, money or whatever) but is reluctant to change. If you always do what you’ve always done, you will always get what you’ve always got. It’s not entirely clear who said it. Albert Einstein, Henry Ford and Tony Robbins…

  • New Online Course “Marketing Your Practice”

    I am delighted to announce that a new online course is coming soon from This Business of Therapy and TherapyAcademy.ie. Presented by Jude Fay the new course includes 10 modules, with videos, text files and exercises to help you to integrate what you learn. Learn it at your own pace, at your desk. 10 hours…

  • Using articles to promote your practice

    In other posts I have spoken about knowing your preferred client and having a niche or specialist area that you work in as a way of making your marketing easier and supporting yourself at the same time. One way of using a niche or specialist area to your advantage is through writing articles on the…

  • Starting Out? Avoid these common mistakes!

    I’m often asked what in my view is the biggest mistake that people make when setting up a therapy practice for the first time. It’s hard to see what’s the biggest, but there are a few that crop up again and again. Spending too much time and energy on clients and their issues, and not…

  • Letting yourself shine!

    You might think that hobby you do in your spare time, or that quirky thing you’re good at that has no relevance to creating or developing your therapy practice? You might be wrong! If you watch to the end of the video, I’ll share with you one of the things that I like to do……