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Getting to Know Your Practice
This is the start of a new year. What better time to look at what you’d like to achieve in your practice for in the future, and what better way to focus yourself than to choose one area of your practice and take some action on that. Today, we’ll look at Knowing Your Therapy…
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IACP Survey of Members
The IACP recently published results of a survey of members and it makes interesting reading. You can download the report from the IACP website, here. For me, the questions relating to the business side of running a therapy or counselling practice are particularly interesting. The survey reports that the recession seems to have had a…
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Learning To Dance
The old patterns just keep playing don’t they? There was a missed call on my phone from IAHIP, and a message. When I saw it, what was my first thought? You’re right. “What have I done wrong?” I started a mental cataloguing of who I’d been talking to, what I’d been writing about, trying to…
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How To Prepare For Meetings With Doctors
A practitioner asked me recently how to prepare for meetings she had set up with doctors. She was concerned about how to convey to them what her job entailed, and what questions they might ask. It was a bit like asking me what she might be asked in an interview! When I visited our local…
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Getting Inquiries but not Clients?
A therapist told me recently about her challenge of converting inquiries from potential clients into actual clients. “Lots of people ring me and ask about my fees and my availability, but no one wants to make an appointment. What am I doing wrong?” You’ve probably experienced it yourself, someone rings and asks for information, but when…
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Help! I Need an Elevator Pitch!
A therapist client recently asked me for help in writing an elevator pitch. You’ve probably heard how it goes…you get into an elevator, there’s a potential client there, perfect for you, needing what you have to offer, what do you say? You have between 30 and 60 seconds to deliver your message before the doors…
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Employee Assistance Programs
A useful source of work for many counsellors is Employee Assistance Program work (EAP). An EAP is a program of supports that an employer provides to employees as part of their employment contract. The supports offered usually include support for a range of work related issues (including performance), and other issues such as legal issues,…
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Do You have a Niche or Target Market?
What is a niche market? And do you have one? When first I qualified as a therapist, I was willing to work with anyone, with any issue. With a firm belief that I’d never reach a place where I had more work than I needed, I was desperate for any client that came my way.…
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Six Pillars of a Successful Therapy Practice
So you have a therapy or counselling practice, and you’d like it to be more successful? Or you’re thinking of starting a practice and not really sure where to start? Since most people who set out to do something do so with an attitude of wanting it to go well, I am assuming that you…
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Blind Spots
In his book You2, Price Pritchett tells the story of a fly who kills itself, trying to fly out a closed window, banging its body against the glass till it falls exhausted to the sill, while ten feet behind it, the door is wide open. The story feels eerily familiar. I can often see where…