This Business of Therapy

Tag: psychotherapy

  • How Do I Break Even in my Therapy Practice

    How Many Clients Do I Need Or How Much Do I Need To Charge In Order To Breakeven Your total income from your practice is affected by 2 main factors: the price you charge, and the number of hours you work for which you get paid. A change in one factor leads to a higher…

  • The Old Stories Are Still The Best…

    Remember those bedtime stories you loved as a child? Remember how they made you feel warm and comfortable inside, as you knew every word and every twist and turn of the story? Remember how, even though you knew it was coming, even though you knew it was only a story, you still felt the start…

  • Be Kind to Yourself

    Without fail, whenever I talk to therapists about issues they have with running their practices, they will say, “I just don’t understand why I find it so hard. I know I do good work. I sit in front of my clients and I know I can help them. So why is it so hard for…

  • Why Did the Therapist Cross the Road?

    Some time ago there was a post doing the rounds on Facebook that read “I look forward to a time when a chicken can cross the road without having its motives questioned.” Some months ago, a long term client left unexpectedly. I was shocked and saddened. We had had a good relationship (I thought.) Despite asking…

  • Sustainable Momentum

    Do you remember when you first learned to ride a bike? Do you remember the wobbling from side to side, and the many times you had to put your foot to the ground to steady yourself. And then one day you got it. You pushed off confidently, turning the pedals steadily and rhythmically, judging the…

  • Will Advertising Make Me Look Cheap?

    “Will clients think I’m cheap?” The question came in the context of whether Google Ads was a good way to get clients for a therapy practice. Some time ago, a friend was buying a second hand car. He’d been thinking about it for a while, looking at what was available in local garages, in Buy…

  • In Case of Emergency

    In case of emergency… It’s the scenario we don’t want to think about, but it could happen to any of us in the morning. If you suddenly became ill or incapacitated, what would happen to your practice? Would your family and colleagues know what to do? During my career in the accountancy profession, on several…

  • Are Negative Thoughts Holding Your Practice Back?

    Do you have negative thought patterns that are getting in the way of you having the practice you’d like to have? No? Maybe? Ask yourself if any of the following are familiar? There are very few clients out there No one has any money People are making other choices, such as Reiki, or Homeopathy, or…

  • The Wood and The Trees

    Looking down on the earth from an airplane you can easily distinguish mountains and rivers, woods and plains, and all the various contours of the surface of our beautiful planet. You can tell where the cities meet the country, and where the fairy fort was once part of the field. Standing on the ground, however,…

  • 12 Ways to Put Yourself Out There

    Looking for ideas to promote your practice? Here are twelve ways you could do it. Pick some that appeal to you, and are most likely to attract the clients you’d like. Think about placement too. Where are you most likely to find your ideal clients? Will the medium you’ve chosen be seen by them? Ask…