This Business of Therapy

Tag: marketing

  • Employee Assistance Programs

    A useful source of work for many counsellors is Employee Assistance Program work (EAP). An EAP is a program of supports that an employer provides to employees as part of their employment contract. The supports offered usually include support for a range of work related issues (including performance), and other issues such as legal issues,…

  • Do You have a Niche or Target Market?

    What is a niche market? And do you have one? When first I qualified as a therapist, I was willing to work with anyone, with any issue. With a firm belief that I’d never reach a place where I had more work than I needed, I was desperate for any client that came my way.…

  • Advertising Your Therapy Practice on the Internet

    I recently spoke to David O’Regan, of David O’Regan, Counselling & Psychotherapy, Newbridge, Co Kildare about his experience of Pay Per Click advertising with Google. You know the ones, they come up in little boxes on the right hand side of your screen when you enter a search term in Google. What Is Pay Per…

  • How Can I Promote my Practice in an Ethical Way?

    Many therapists find it hard to put themselves out there. Having been on the receiving end of sleezy, pushy marketing or sales in the past, they are fearful of visiting that experience on others. Mindful that people looking for therapy or counselling may well be feeling vulnerable already, they are reluctant to take advantage. Conscious…

  • Lots of Things to do with Business Cards

    So you’ve got your business cards printed up, now what? Sometimes we can put lots of energy into getting them printed, but have no idea what to do next. Here are some ideas for you… Consider getting your business card printed onto a magnet that can be attached to a filing cabinet or other metal…

  • Earning Enough as a Therapist – Limiting Factors

    Recently, I wrote about the numbers you needed to work on in order to replace your day job with a life as a self-employed therapist. As I said then, in looking at trading a full-time employment position for a full or part time self-employed position, the questions are far more complex than working out the…

  • Marketing Your Practice – What Makes You Stand Out From The Crowd?

    It’s something I hear at least once a week: “There are so many therapists qualifying these days. How will there ever be enough clients to go around?” I don’t know if there are lots of therapists coming into the system, perhaps there are or there aren’t, but maybe there’s a better way of looking at…

  • Limiting Beliefs

    One of the ways in which we can limit ourselves, whether in the context of our practice, or in life generally, is through our unconscious beliefs about money. Most people are unaware that these beliefs can be running in the background, subtly influencing how we live our lives. Therapists will probably be more aware than…

  • Finding Your Voice

    My good friend and EFT practitioner, Barbara E Belmont has been blogging recently about fears of various aspects of finding your voice, speaking up and speaking out. (You can read her blog at http://www.barbaraebelmont.com/blog/) As I read what she has to say, I‘m wondering what is it about putting ourselves out there, in whatever way,…

  • What Horse Riding Taught Me About Therapy Practice: Part 2

    Jumping, Ambivalence and the Power of Making Choices I’m the wimp of our family when it comes to any risk of physical injury. Where my brothers and sisters inherited the “neck or nothing” gene, I seem to have missed out. While they hunted and rode as children, I fell off and got such a scare…