This Business of Therapy

Tag: attract more clients

  • 13 Ways to Market Your Therapy Practice Without a Website

    You’d like more clients, but technology isn’t your thing and you don’t want to go down the route of getting your own website. No problem. There are many ways to put yourself out there. Maybe you can find a couple that will work for you from the ideas below: Business Cards Whether it’s handing them…

  • The Support Inside

    Often the challenge for therapists around what needs to be done to create the practice they want is not a lack of information. It’s not that people don’t know what to do. In truth, if you want to find out how to do pretty much anything, Google will give you the answer. In this high…

  • Does the Word Networking Fill you with Terror?

    Go on, how do you really feel about networking? For me, I can’t imagine anything worse than a room full of people I don’t know. I even find it hard to be part of a room full of people I do know, let alone strike up a conversation with strangers. Does this sound familiar? So,…

  • Investing in Your Therapy Practice

    It can take 3 years or more to get any new practice off the ground, and even then, some struggle for ever to earn sufficient income to support themselves. Often the response to that is to “tighten the belt” or trim expenses to the minimum in order to make ends meet. However, there is another…

  • New Year Slump? Time to Get Your Affairs in Order!

    Many practitioners find their work slow at the beginning of the year. Clients are feeling the pinch from spending too much at Christmas and are full of good intentions to implement resolutions that will change their lives for good, such as losing weight or taking a degree course, but not necessarily going to therapy. If…

  • Marketing Your Practice on a Shoestring?

    Starting out and in the early years, most people don’t have either the financial resources or the confidence to commit a large amount of money to marketing their practice. Some investment is needed, because even though you might feel the whole world is looking at what you do, in practice, there’s so much information out…

  • Can Social Media Help to Promote a Therapy Practice?

    Have you thought about social media as a means of promoting your practice but you don’t know where to start? It can be a bit overwhelming, there are so many choices available. And there can be so many questions about what is right for you and your practice. With the ever increasing popularity and reach…

  • How Well is Your Practice Performing?

    How do you know you’re earning enough to pay your bills? You may remember that this was a question I addressed some weeks ago, when I showed you how to calculate the Break Even Point for your practice. (You can read the article here.) Calculating the Break Even Point gives you an idea of the…

  • How is What We Do Different From a Chat with a Friend?

    “How is therapy different from a chat with a friend?” This was the question posed by Dr Genevieve Becker at a one of our workshops for therapists wanting to start their own practices. We all know there is a difference, but how do we explain it? The challenge is to put words on something which…

  • Assertive Skills to Make Your Practice More Profitable

    Assertive behaviour can help to create a more profitable therapy practice. Often confused with aggressiveness, which is concerned with winning, Assertiveness is stating clearly and directly what you want or how you feel about a situation. It is a both/and position rather than an either/or, and is based in mutuality of respect for ourselves and…