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Have you outgrown your circle?
We’ve all met the client who wants to have a different life (whether it’s health, happiness, relationships, money or whatever) but is reluctant to change. If you always do what you’ve always done, you will always get what you’ve always got. It’s not entirely clear who said it. Albert Einstein, Henry Ford and Tony Robbins…
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New Online Course “Marketing Your Practice”
I am delighted to announce that a new online course is coming soon from This Business of Therapy and TherapyAcademy.ie. Presented by Jude Fay the new course includes 10 modules, with videos, text files and exercises to help you to integrate what you learn. Learn it at your own pace, at your desk. 10 hours…
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Using articles to promote your practice
In other posts I have spoken about knowing your preferred client and having a niche or specialist area that you work in as a way of making your marketing easier and supporting yourself at the same time. One way of using a niche or specialist area to your advantage is through writing articles on the…
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Starting Out? Avoid these common mistakes!
I’m often asked what in my view is the biggest mistake that people make when setting up a therapy practice for the first time. It’s hard to see what’s the biggest, but there are a few that crop up again and again. Spending too much time and energy on clients and their issues, and not…
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Letting yourself shine!
You might think that hobby you do in your spare time, or that quirky thing you’re good at that has no relevance to creating or developing your therapy practice? You might be wrong! If you watch to the end of the video, I’ll share with you one of the things that I like to do……
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Willingness to Create a Practice
There’s a saying that a journey of a thousand miles begins with a single step. Taking that first step, and each of the steps that comes after it asks our willingness to move. Willingness is an essential attribute of being a small therapy practice owner. Not just willingness to do the client work, but also…
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My Own Best Boss
I’ve often said in these articles that when we are self-employed we are both the boss and the employee. I was thinking about that recently, and wondering what sort of a boss I would like to be to myself? The job of the boss is many layered. The boss Directs the business Monitors progress Supervises…
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Private Practice Hub Articles
The following articles by Jude Fay recently appeared on Private Practice Hub: Do you resist making goals for your practice? The six pillars of therapy and your business
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Hidden Agendas
As we start a new year, and may be making some new year’s resolutions, it’s a good time to ask ourselves what do we want for our practices over the coming year. It’s a straightforward question which can have a complicated answer because often we want many things, and some of the things we want…