Tag: Therapy

  • Feeling Low? (Soap Box Warning)

    You’ve heard the saying about the cobbler’s children haven’t you? So many therapists tell me they enjoy what they do. They speak warmly of the growth they see in clients, the tiny surge of excitement when something changes, and the joy of seeing someone move on to better things. However, sometimes after that first rush…

  • What Horse Riding has Taught me About Therapy Practice Part 1: Eddie Macken and the Ideal Client

    It was clear from the moment I first saw him that he was a master in the saddle. I had no idea who he was, but I knew he knew his stuff. I was mesmerised by his hands, by the way he sat, by the effortlessness of his movements. All the directions my riding instructor…

  • Where to Practice From? Location, location, location!

    One of the key decisions in starting to practice is where to base yourself. It may seem like you have lots of options, or very few. Here are some ideas to consider, and help you choose:

  • All About Business Cards

    At a recent meeting of therapists I attended, one recently qualified therapist was describing the dilemmas that she had met in deciding on a design for her business cards. It’s an issue that can tie people in knots, and keep them stuck for long periods of time, while they work through their feelings. I thought…

  • What’s in a Name?

    How do you decide what to call your counselling or therapy practice? Do you use your own name, or do you opt for a name that conjures an image in the mind of potential clients or referrers? Do you choose something that captures the essence of the service you’re hoping to provide? Here are some…

  • I Absolve You For Being Human

    “I absolve you for being human!” That’s what my friend said to me when I told her of my mistake. “I absolve you for being human,” and then she added, “And you could absolve yourself, too!” I try hard to get it right. I had tried hard for about 20 minutes to avoid this particular…

  • Five Ways to Make your Marketing More Effective

    A therapist client asked me recently to help her create marketing material that would bring in more clients. This otherwise articulate professional found it difficult to put words together into promotional material, in a way that sounded authentic without being sleazy. If you’re going to invest money in getting a brochure or flyer designed and…

  • Who Minds the Shop?

    A couple of years ago, my therapist had to drop out of the work at short notice due to a sudden illness.  I can still remember the shock of learning that she was going to be absent for several months, and the difficulty I had in dealing with it at the time.  My therapist had…