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Moving to the “Just Enough” Stage in your Practice
When I left my job in the accountancy profession to finish my training as a therapist, I was surprised by how difficult I found the transition to being self-employed. I had been self-employed before, so I thought it would be easy to do it again, this time as a therapist. What took me most by…
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Does the Word Networking Fill you with Terror?
Go on, how do you really feel about networking? For me, I can’t imagine anything worse than a room full of people I don’t know. I even find it hard to be part of a room full of people I do know, let alone strike up a conversation with strangers. Does this sound familiar? So,…
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Marketing Your Practice on a Shoestring?
Starting out and in the early years, most people don’t have either the financial resources or the confidence to commit a large amount of money to marketing their practice. Some investment is needed, because even though you might feel the whole world is looking at what you do, in practice, there’s so much information out…
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What Do Therapy and Criminal Law Have in Common?
It’s hard to imagine two professions that are less alike than psychotherapy and criminal law. Or so you’d think! After all, criminal law deals with laws and rules, with evidence, argument and ultimately, with winning or losing. Not concepts that you learn in therapy training! I had the pleasure recently of meeting a group of…
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How Do I Break Even in my Therapy Practice
How Many Clients Do I Need Or How Much Do I Need To Charge In Order To Breakeven Your total income from your practice is affected by 2 main factors: the price you charge, and the number of hours you work for which you get paid. A change in one factor leads to a higher…
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Why Did the Therapist Cross the Road?
Some time ago there was a post doing the rounds on Facebook that read “I look forward to a time when a chicken can cross the road without having its motives questioned.” Some months ago, a long term client left unexpectedly. I was shocked and saddened. We had had a good relationship (I thought.) Despite asking…
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Running A Therapy Practice from Your Home
You’re starting a counselling business, or thinking of changing your therapy rooms. You have a spare room at home which is currently gathering dust and junk, why not use that? There are some obvious advantages. There’s no rent to pay. You can save on travel time and costs. If a client cancels or changes their…
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Will Advertising Make Me Look Cheap?
“Will clients think I’m cheap?” The question came in the context of whether Google Ads was a good way to get clients for a therapy practice. Some time ago, a friend was buying a second hand car. He’d been thinking about it for a while, looking at what was available in local garages, in Buy…
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The Sound of a Train in the Distance
Did you see the recent IAHIP bulletin in relation to Statutory Registration of Counsellors and Psychotherapists? It directed members’ attention to the website of CORU, the body charged with regulation. Or perhaps you saw the announcement from IACP that mandatory Garda vetting is to take place for all IACP members from late 2014, and will…
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SWOTting Your Therapy Practice
You’ll probably have heard the term SWOT Analysis. The acronym stands for Strengths, Weaknesses, Opportunities and Threats. It’s a commonly used management tool for identifying where your practice is, and helping you to identify priorities and strategies. Sounds a bit over the top for a therapy practice? Maybe, or maybe not. Often, when talking to…