Tag: setting up therapy practice

Marketing Dilemmas

To practice our therapy skills, there must be someone who has a problem, or a question, or a wondering that we can help. We need clients to practice with.
There are basically two ways in which to find clients:

  1. Someone hires us to see clients that they have available, or
  2. We find them ourselves.

I am aware from talking with practitioners, that marketing is something they find really difficult. And I find it curious that we want to do the work, but don’t want to do the work of finding the work. (There is a simple solution to this by the way – choose option 1, and let someone else find the clients for you!)
Shying away from marketing we demonise one side of a pair, the work is good, but the finding of it, or the looking for it, or the asking for it is bad. Read more

What Sort of Practice Do You Want To Create?

What Is Your Intention For Your Practice?

I wrote recently about taking ourselves seriously as business owners when we have a self-employed therapy practice. In that article, I wrote about investing our time, money and energy in our practice, if we are taking ourselves seriously. The question then arises, “Well, how much time, money and energy do I need to invest?”

It’s a question that has no right answer, and maybe there’s a better question.

Soccer Players
Soccer Players

I find myself thinking about sports. There are many levels at which we can engage in sports. I’m not a great sporty fan, so I don’t invest much of myself in it, either at a participant or watcher level. But most of my family are keen, and their interest level reflects their engagement. So, some are interested in watching but not participating. They watch the tennis or the rugby on TV, they attend important matches, they talk about the important news stories of their chosen sport, the goals, the misses, the changes of manager, the “What ifs,” of the relative league positioning and so on. Read more

What Do You Want For and From Your Practice?

What is your desire for your practice, for your clients, and for yourself? It’s an interesting question, and I wonder how much time you have given to it.

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Sock Unlimited

How much detail can you create about your desire before you interrupt yourself with something. It might be, “I never get what I want,” or, “It will be too difficult,” or, “I have to settle for what I can get.” Or it might be any one of a myriad of other obstacles that we put in the way of expressing what our desire is. Read more

Earning a Living From Therapy Practice

A recent article in the Irish Times said that an average family spent between €45, 000 and €50, 000 between running their home and car, food, property and water tax, education and childcare. This figure does not include Photo no (23)income tax, PRSI or USC, nor does it include provision for retirement. If we estimate that those taxes might reasonably amount to €15,000, a therapist who is the main breadwinner of a typical family of two adults and two children, would need to earn at least €60,000 after all expenses in order to support their family.

To put this in context, €60,000 equates to 1,000 hours at €60 per hour, or 20 hours every week for 50 weeks. This takes no account of any of the costs of practising (such as rent, insurance, supervision, professional memberships, or CPD), takes no account of holidays or sickness, and takes no account of cancellations or discounts. It also takes account of face to face client hours only, and ignores the time needed to generate those 1,000 client hours, or to do any of the other tasks of running a small professional practice.
It’s a big ask. Read more

This Business of Therapy Book in Paperback and Kindle

This book is now available to buy in either paperback or Kindle from Amazon.co.uk You don’t need to own a kindle device to read the book, just download the free kindle app for tablet, pc or smart phone. Paperback price €12.99, Kindle €8.99

This Business of Therapy: A Practical Guide to Starting, Developing and Sustaining a Therapy Practice
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Learning Bridge Through Swahili

I had been thinking for some time that I really would like to learn how to play Bridge. Most of my family play, and many of my friends do too. I just never got around to learning. I was in the local public library recently and they were selling off surplus stock books, and there at the top of the pile was “The Complete Guide to Bridge.” I was sure it was a sign that this was the right time for me, so without playing cardsopening the book, I paid over my €3 and took it home.

Read more here

Setting Up A Therapy or Counselling Practice – Housekeeping Tasks

housewifeSo following on from my last post do you now have some idea of the type of practice you’d like to have? (missed it? Read it here)

So, what’s next? In order to set up a self-employed therapy or counselling practice, and before you take on your first client, there are a number of “housekeeping” things you need to do:

Read more…

Ways to Connect with a Niche Market

binocularsThe other day, I wrote about having a niche market, in order to help clients to find you. (If you’re still struggling with finding a niche, have a look at the list here, and see what you’re attracted to. Pick five areas, and then rank them. You don’t have to commit for life to this subject, think of it for now!)

So you’ve decided on your niche, what now?

Read More Here