This Business of Therapy

Tag: profitable practice

  • Isolation

    One of the most common things that I hear from therapists in private practice is that they feel isolated. They work one on one with clients, they meet their supervisor or their own therapist, but they notice the lack of other human interaction at work. There’s a balance to be found between pulling back when…

  • What am I proving and to whom?

    I have recently become more aware of how much energy I put into proving my worthiness. In some respects, this is not new to me, but recently the extent of it is becoming clearer. I am trying to prove I am good enough to deserve love, appreciation, support, reward, rest, a place and more. It’s…

  • Adding a little love to your marketing!

    Adding a little love to your marketing! In February we celebrated Valentine’s Day. You could be forgiven for thinking it was about sales of cards, chocolate, and flowers, or that it was just for the young ones. It has got bent and twisted out of shape over the years, so much so, that many people…

  • If money was my sister…

    Like practising counselling and psychotherapy, self-employment is a personal development process. As we meet each new situation in our practice that asks something of us, whether it is learning to market ourselves, or finding appropriate rooms to work in, we are offered an opportunity to grow into the person we need to be at that…

  • Integrating Therapy and Business: Growing Your Practice

    I have previously written about how the journey to create a practice can be a part of our journey towards personal integration. In my previous articles, I wrote about the first two pillars of a therapy practice in this context. You can find these articles here (The Business of Therapy: A Journey Towards Integration?) and…

  • Have you outgrown your circle?

    We’ve all met the client who wants to have a different life (whether it’s health, happiness, relationships, money or whatever) but is reluctant to change. If you always do what you’ve always done, you will always get what you’ve always got. It’s not entirely clear who said it. Albert Einstein, Henry Ford and Tony Robbins…

  • New Online Course “Marketing Your Practice”

    I am delighted to announce that a new online course is coming soon from This Business of Therapy and TherapyAcademy.ie. Presented by Jude Fay the new course includes 10 modules, with videos, text files and exercises to help you to integrate what you learn. Learn it at your own pace, at your desk. 10 hours…

  • My Own Best Boss

    I’ve often said in these articles that when we are self-employed we are both the boss and the employee. I was thinking about that recently, and wondering what sort of a boss I would like to be to myself? The job of the boss is many layered. The boss Directs the business Monitors progress Supervises…

  • The Business of Therapy: A Journey Towards Integration?

    If someone asks you what you do, I bet you tell them you’re a therapist. Okay, you might say counsellor, psychotherapist, family therapist etc, but I suspect you define your work by your client work. Am I right? But that’s not the full story is it? Because you are also self-employed. Most therapists I know…

  • The Merits of Working for Nothing

    Working for free is fine, and a valid marketing strategy, as long as we feel it’s our choice. However, it can breed expectation, so don’t take yourself for granted, or you’ll find others will too. The marketing environment has changed hugely over the past few decades. Providing information, samples and services for free is now…