This Business of Therapy

Tag: private practice

  • EFT Video- Calming the Panic Around Change

    The Sky is Falling In!! When setting up a practice for the first time, or when taking some big step in your practice that asks you to move out of your familiar zone and into something different, it is natural that strong feelings can arise. There’s the anxiety: What is going to happen? The self-doubt:…

  • Facebook: a good servant or a bad master?

    To Facebook or Not to Facebook? I was at a family function recently at which an argument was raging about Facebook. The pro-camp was strongly in favour, citing the benefits of keeping in touch with family and friends, and being able to share photos and cute and inspirational sayings. The anti-camp were pushing hard, pointing…

  • 13 Ways to Market Your Therapy Practice Without a Website

    You’d like more clients, but technology isn’t your thing and you don’t want to go down the route of getting your own website. No problem. There are many ways to put yourself out there. Maybe you can find a couple that will work for you from the ideas below: Business Cards Whether it’s handing them…

  • New Year Slump? Time to Get Your Affairs in Order!

    Many practitioners find their work slow at the beginning of the year. Clients are feeling the pinch from spending too much at Christmas and are full of good intentions to implement resolutions that will change their lives for good, such as losing weight or taking a degree course, but not necessarily going to therapy. If…

  • What Do Therapy and Criminal Law Have in Common?

    It’s hard to imagine two professions that are less alike than psychotherapy and criminal law. Or so you’d think! After all, criminal law deals with laws and rules, with evidence, argument and ultimately, with winning or losing. Not concepts that you learn in therapy training! I had the pleasure recently of meeting a group of…

  • What is Your Message? Creating Promotional Material

    So you’re creating a piece of promotional material for your therapy practice, or getting someone to create it for you. Maybe it’s a flyer or a brochure, maybe it’s a website. Maybe it’s a presentation you’ll be giving. Where do you start? One of the differences between promotional material that works, and that doesn’t work,…

  • Creating Flyers or Brochures

    A common way to promote your practice is to have a flyer or brochure which you can leave in places where potential clients can find them, or which you can give to other professionals who might refer clients to you. Hopefully, whatever you decide on will serve you for a number of years before needing…

  • A Sower Went Out to Sow…

    The parable goes something like this…”A sower went out to sow his seed..” You probably know it. Some fell on rocky ground, and died. Some was eaten by the birds. Some fell on barren soil. Some fell on fertile soil…and so on. I was reminded of the parable recently when I spoke to a therapist…

  • Why Did the Therapist Cross the Road?

    Some time ago there was a post doing the rounds on Facebook that read “I look forward to a time when a chicken can cross the road without having its motives questioned.” Some months ago, a long term client left unexpectedly. I was shocked and saddened. We had had a good relationship (I thought.) Despite asking…

  • Celebrating Ourselves and Our Work

    I’ve been thinking a bit about testimonials recently. They’re not something you often see in relation to therapy or counselling practices. Many people feel uncomfortable with the idea of asking for them, or displaying them. I don’t have a strong view about them one way or the other. I use them in relation to workshops…