This Business of Therapy

Tag: practice start up

  • Dilemmas, Obstacles and Opportunities

    Business Dilemmas Peculiar to Therapists Being a therapist is different from having other jobs. Issues arise in therapy work that would be ignored in other occupations. There can be a belief in therapy circles that these dilemmas can restrict us in seeing a therapy practice as a business. Earning a living is often seen as…

  • Clients Come Through People

    Where does the income in your practice come from? Well, obviously from the fees you receive from clients or organisations who pay on the clients’ behalf. But that’s only part of the story. We none of us exist in isolation. There is a constant process from birth to death of interacting with our environment. Basic…

  • Supporting Our Growth

    We all need support to help us grow. A plant needs sunlight, water and food. A child needs a safe home, food, love, encouragement, stimulation and space to explore. A therapy practice also needs support, and by extension, since we are the product or service we provide, we too need support in order to grow…

  • It’s The Eurovision…Again!

    It’s the Eurovision song contest, again. I’m old enough to remember when it was a huge event, the highlight of television viewing. We would be allowed to stay up late to see it, and there was excitement for weeks in advance about the Irish entry and its potential. The scoring was particularly exciting, and “Nul…

  • CAO Time

    Learning a new skill, such as driving or becoming a therapist, involves a process. In learning to drive, the route is pretty simple. You learn the theory, then you do your driver theory test. Next, you go out and take some lessons. When you’re proficient enough, you do the test. And if you’ve learned your…

  • Reviewing the Situation

    I’ve written before about my belief that money is a bit of a shadow in our profession, and probably for everyone at some level. It’s a subject I have a lot of interest in, having some money related trauma in my past, and from my earlier career in accountancy. I recently came face to face…

  • Ten Things You Need To Know About Setting Up Practice

    Setting up in practice as a therapist for the first time, there’s a lot to think about. If you’ve never been self-employed before, it can be a bit overwhelming. Where should you start? What should you give priority to? The client work is really important, and it’s what you want to do, but it’s not…

  • Does the Word Networking Fill you with Terror?

    Go on, how do you really feel about networking? For me, I can’t imagine anything worse than a room full of people I don’t know. I even find it hard to be part of a room full of people I do know, let alone strike up a conversation with strangers. Does this sound familiar? So,…

  • Marketing Your Practice on a Shoestring?

    Starting out and in the early years, most people don’t have either the financial resources or the confidence to commit a large amount of money to marketing their practice. Some investment is needed, because even though you might feel the whole world is looking at what you do, in practice, there’s so much information out…

  • Can Social Media Help to Promote a Therapy Practice?

    Have you thought about social media as a means of promoting your practice but you don’t know where to start? It can be a bit overwhelming, there are so many choices available. And there can be so many questions about what is right for you and your practice. With the ever increasing popularity and reach…