This Business of Therapy

Tag: practice start up

  • What Does a Successful Practice Look Like For You?

    The first step in establishing a therapy or counselling practice (or indeed any other kind of venture) is to envisage it. Since most people who set out to do something do so with an attitude of wanting it to go well, I am assuming that you want your practice to be successful. What would tell…

  • RELATIONSHIPS WITH LOCAL DOCTORS

    Doctors and other medical professionals are a good source of work. They see people who are vulnerable, and at times of crisis in their lives, when counselling or therapy may be one of a range of possible solutions. It’s a good idea therefore to establish a connection with them, and let them know how your…

  • Creating a Website

    Do you need a website? Many therapists do not use one, and seem to get on okay without. So if this is a huge deal for you, don’t scare yourself with it at the first instance. Much can be done without one. Hold it as a possibility for the future, when other options have bedded…

  • What Should I Charge?

    This is an interesting question, not only for newly qualified therapists starting out, but also those in practice for a while. And there’s no right answer. You are free to charge what you want. I personally believe that it is important that some fee changes hands, even if it is a nominal one, but it…

  • What Do You Think of the Competition?

    What comes to mind when you hear the word “competition”? For many people, it conjures up a sense of threat. But I wonder if you have ever thought of the competition as an asset? A common topic of discussion among therapists is the challenge of isolation. Perhaps surprisingly, this is not just a feature of…

  • Limiting Beliefs

    One of the ways in which we can limit ourselves, whether in the context of our practice, or in life generally, is through our unconscious beliefs about money. Most people are unaware that these beliefs can be running in the background, subtly influencing how we live our lives. Therapists will probably be more aware than…

  • A Business Plan for a Therapy Practice? You must be kidding!

    If you are setting up a therapy business, you’re going to need a private practice counselling business plan. It seems over the top doesn’t it? You just want to help people, and don’t want to be bothered with all this business stuff. I get it. But before you close this post down in disgust, bear…

  • Where to Practice From? Location, location, location!

    One of the key decisions in starting to practice is where to base yourself. It may seem like you have lots of options, or very few. Here are some ideas to consider, and help you choose:

  • Five Ways to Make your Marketing More Effective

    A therapist client asked me recently to help her create marketing material that would bring in more clients. This otherwise articulate professional found it difficult to put words together into promotional material, in a way that sounded authentic without being sleazy. If you’re going to invest money in getting a brochure or flyer designed and…

  • …And Then There Was The Accountant Who Spun Plates!

    In most professions you get the generalists and the specialists. In medicine you have the GPs and the Consultants. In Law you have the Conveyancers and the Criminal Lawyers. You have the local dentist who does fillings and polishing, and you have the orthodontist. In counselling and therapy too, we have those who specialise in…