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Can the Client Pay?
Twice recently, while discussing with therapists who might be their ideal clients, the question of clients’ ability to pay came up. Or rather, it didn’t come up. Neither of the therapists in question mentioned ability to pay as a criteria they would consider in forming an idea of their ideal client. And yet, both of…
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What’s in a Name?
How do you decide what to call your counselling or therapy practice? Do you use your own name, or do you opt for a name that conjures an image in the mind of potential clients or referrers? Do you choose something that captures the essence of the service you’re hoping to provide? Here are some…
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I Absolve You For Being Human
“I absolve you for being human!” That’s what my friend said to me when I told her of my mistake. “I absolve you for being human,” and then she added, “And you could absolve yourself, too!” I try hard to get it right. I had tried hard for about 20 minutes to avoid this particular…
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Five Ways to Make your Marketing More Effective
A therapist client asked me recently to help her create marketing material that would bring in more clients. This otherwise articulate professional found it difficult to put words together into promotional material, in a way that sounded authentic without being sleazy. If you’re going to invest money in getting a brochure or flyer designed and…
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…And Then There Was The Accountant Who Spun Plates!
In most professions you get the generalists and the specialists. In medicine you have the GPs and the Consultants. In Law you have the Conveyancers and the Criminal Lawyers. You have the local dentist who does fillings and polishing, and you have the orthodontist. In counselling and therapy too, we have those who specialise in…
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Who Minds the Shop?
A couple of years ago, my therapist had to drop out of the work at short notice due to a sudden illness. I can still remember the shock of learning that she was going to be absent for several months, and the difficulty I had in dealing with it at the time. My therapist had…
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Have You Enough Support for Your Business?
I was a bit taken aback when a colleague suggested to me during the week that what I was really looking for was support. After all, I teach this stuff, don’t I? As a therapist, I provide support for my clients, usually emotional support, and sometimes the more practical support of looking at resourcing or…