This Business of Therapy

Tag: practice promotion

  • All in Their Own Time

    My name is Jude and I’m impatient. At times, I’m very impatient. It has its good side, I tend to be efficient and eager to move forward, but it also has its downsides. One of the hardest lessons I’ve had to learn in my life is that things happen in their own time, and often…

  • Fearful of Putting Yourself Out There?

    Many therapists shy away from the idea of promoting themselves. At one of our “Attract More Clients” workshops, my friend and colleague Wei Sim Ho led the group in a discussion of the fears and blocks that come up for them around marketing, and guess what came up? Fears of being judged, of not being good…

  • Need to Attract More Clients? Just Ask

    I was in the bank some time ago and a woman who was trying to encourage me to buy a pension gave me a box of mints with “Just Ask” written on it. It reminded me of how complicated we can make the whole looking- for-clients thing. Earlier this week, a friend who was thinking…

  • A Time to Act

    A couple of years ago, I was visiting some family members whose barge was moored on the canal near my home. It was a wet, rainy afternoon. The barge was tied up to a mooring post in the grass bank, and to get on and off, we had to walk across a gang plank, four…

  • Are the Therapist and Client a Good Match?

    I have written before on the subject of client and therapist needing to be a good match. (See here) There can be a tendency when first starting out in practice to take any client that comes along, out of fear that there will be no more. That is understandable, but may be a mistake. Some…

  • Creating a Website

    Do you need a website? Many therapists do not use one, and seem to get on okay without. So if this is a huge deal for you, don’t scare yourself with it at the first instance. Much can be done without one. Hold it as a possibility for the future, when other options have bedded…

  • Limiting Beliefs

    One of the ways in which we can limit ourselves, whether in the context of our practice, or in life generally, is through our unconscious beliefs about money. Most people are unaware that these beliefs can be running in the background, subtly influencing how we live our lives. Therapists will probably be more aware than…

  • Finding Your Voice

    My good friend and EFT practitioner, Barbara E Belmont has been blogging recently about fears of various aspects of finding your voice, speaking up and speaking out. (You can read her blog at http://www.barbaraebelmont.com/blog/) As I read what she has to say, I‘m wondering what is it about putting ourselves out there, in whatever way,…

  • A Business Plan for a Therapy Practice? You must be kidding!

    If you are setting up a therapy business, you’re going to need a private practice counselling business plan. It seems over the top doesn’t it? You just want to help people, and don’t want to be bothered with all this business stuff. I get it. But before you close this post down in disgust, bear…

  • Where to Practice From? Location, location, location!

    One of the key decisions in starting to practice is where to base yourself. It may seem like you have lots of options, or very few. Here are some ideas to consider, and help you choose: