This Business of Therapy

Tag: practice promotion

  • Knowing Your Practice: Who Am I In My Work?

    Identity is an issue that is often present in therapy work. The quest to “know our true selves,” or to “be myself,” is a common theme in the therapy room. As therapists, we model being ourselves through our authenticity or congruence, and in this way allow clients the freedom to do likewise. Identity is equally…

  • Are We There Yet? (How Long Does it Take?)

    How long does it take to establish a therapy practice? This a regular question asked at workshops and in meetings with therapists. The answer varies hugely and depends on many factors. The short answer is, you can do the basics in a few weeks. However, if you are starting from scratch and aiming for a…

  • Marketing Dilemmas

    To practice our therapy skills, there must be someone who has a problem, or a question, or a wondering that we can help. We need clients to practice with. There are basically two ways in which to find clients: Someone hires us to see clients that they have available, or We find them ourselves. I…

  • What Sort of Practice Do You Want To Create?

    What Is Your Intention For Your Practice? I wrote recently about taking ourselves seriously as business owners when we have a self-employed therapy practice. In that article, I wrote about investing our time, money and energy in our practice, if we are taking ourselves seriously. The question then arises, “Well, how much time, money and…

  • What Do You Want For and From Your Practice?

    What is your desire for your practice, for your clients, and for yourself? It’s an interesting question, and I wonder how much time you have given to it. How much detail can you create about your desire before you interrupt yourself with something. It might be, “I never get what I want,” or, “It will…

  • Money Shows Up Our Trust Issues!

    Nothing brings up trust issues as quickly or as obviously as money! (Except perhaps sex?) I have had several clients who pay me at the start of the session rather than risk forgetting to pay at the end. I’ve asked about it and the answer is always the same, they don’t trust themselves to remember.…

  • Taking Ourselves Seriously

    If you’ve read this blog for any length of time, you’ll have heard me referring to the Six Pillars of a Successful Therapy Practice.[1] The first pillar of a successful therapy practice, “Owning Our Practice”, is all about seeing ourselves as a business owner as well as someone who helps other people. It means embracing…

  • New Video: Do You Remember…?

  • You Don’t Have to Go It Alone!

    As I was putting the finishing touches to my new book “This Business of Therapy: A Practical Guide to Starting, Developing and Sustaining a Therapy Practice” I became aware of the challenge that it can be for many therapists embracing self-employment for the first time. Not that I wasn’t already aware of it, I was,…

  • Internal Locus of Evaluation

    In his famous book, On Becoming a Person, Carl Rogers talks about the “Locus of Evaluation” (or the perceived source of values) from two perspectives, that of the client, and that of the therapist. He supports a view that the therapist’s task is to think and empathise with the client within the client’s own frame…