This Business of Therapy

Tag: practice profile

  • Taking Ourselves Seriously

    If you’ve read this blog for any length of time, you’ll have heard me referring to the Six Pillars of a Successful Therapy Practice.[1] The first pillar of a successful therapy practice, “Owning Our Practice”, is all about seeing ourselves as a business owner as well as someone who helps other people. It means embracing…

  • Employed or Self-Employed?

    So you’re in a job and thinking of becoming self-employed? Or maybe it’s some time since you’ve been in the workplace, and you’re weighing up the choices. It’s a big step, bigger than you might think, so if you’ve never worked for yourself before, think carefully before making the leap. The thing most people underestimate…

  • EFT Video for Therapists: Hiding Things

    If my last blog post “Hiding Things” struck a chord for you, you might like my new tapping video. Try it out here:

  • Being Seen

    “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” Jerry Seinfeld This quote from Jerry Seinfeld beautifully captures the…

  • 13 Ways to Market Your Therapy Practice Without a Website

    You’d like more clients, but technology isn’t your thing and you don’t want to go down the route of getting your own website. No problem. There are many ways to put yourself out there. Maybe you can find a couple that will work for you from the ideas below: Business Cards Whether it’s handing them…

  • It’s Not as Solid as it Looks

    A friend shared his good news with me. Many years after starting his training, he finally achieved accreditation as a psychotherapist. I was delighted for him, as it hadn’t been the easiest or most direct journey for him. As we talked about it, he said to me, “It taught me that things are not as…

  • What is Your Message? Creating Promotional Material

    So you’re creating a piece of promotional material for your therapy practice, or getting someone to create it for you. Maybe it’s a flyer or a brochure, maybe it’s a website. Maybe it’s a presentation you’ll be giving. Where do you start? One of the differences between promotional material that works, and that doesn’t work,…

  • Starting Up A Therapy or Counselling Practice– Getting Those First Clients

    Having decided where you’re going to practice and put the framework in place, you’ll want to get some clients to work with. This is where having an idea of what you’d like your practice to look like really helps. There’s a saying that if you’re marketing to everyone, you’re marketing to no-one. For example, if…

  • Changing it Up

    I’ve spoken before about getting focussed, whether it be on what you want, on a niche or target market, or on the way you see yourself in your practice. Today, I want to talk about changing things a little. Why on earth would you want to do that? I come from a big family, and…

  • Living (and working?) Intentionally

    Some time ago, I attended the funeral of a former work colleague. Throughout the ceremony and afterward, talking to others, one message was repeated, by just about everyone, that her death was premature and unfair. She was forty, and left behind a husband, two children, sisters, work colleagues and friends, by whom she will be…