This Business of Therapy

Tag: marketing

  • All About Business Cards

    At a recent meeting of therapists I attended, one recently qualified therapist was describing the dilemmas that she had met in deciding on a design for her business cards. It’s an issue that can tie people in knots, and keep them stuck for long periods of time, while they work through their feelings. I thought…

  • What’s in a Name?

    How do you decide what to call your counselling or therapy practice? Do you use your own name, or do you opt for a name that conjures an image in the mind of potential clients or referrers? Do you choose something that captures the essence of the service you’re hoping to provide? Here are some…

  • I Absolve You For Being Human

    “I absolve you for being human!” That’s what my friend said to me when I told her of my mistake. “I absolve you for being human,” and then she added, “And you could absolve yourself, too!” I try hard to get it right. I had tried hard for about 20 minutes to avoid this particular…

  • Five Ways to Make your Marketing More Effective

    A therapist client asked me recently to help her create marketing material that would bring in more clients. This otherwise articulate professional found it difficult to put words together into promotional material, in a way that sounded authentic without being sleazy. If you’re going to invest money in getting a brochure or flyer designed and…

  • Summertime and the Living is Easy…or maybe not! Coping With Seasonality

    It’s been a glorious summer, sunshine all the way. But for some practitioners, any summer, and a fine one in particular, is not the good news it might be. For many reasons, the holiday season can result in a fall off of work for counsellors and therapists. Clients feel better, they go on holidays, or…

  • Do you Advertise or Not?

    I often get asked by practitioners, “Is it okay to advertise my services?” And in particular, “Is it okay to advertise on the Internet?” Those in favour of advertising online will argue that we live in a technological age, and that potential clients will reach for their phone, iPad or computer as the first source…