This Business of Therapy

Tag: marketing

  • The Merits of Working for Nothing

    Working for free is fine, and a valid marketing strategy, as long as we feel it’s our choice. However, it can breed expectation, so don’t take yourself for granted, or you’ll find others will too. The marketing environment has changed hugely over the past few decades. Providing information, samples and services for free is now…

  • Internal Locus of Evaluation

    In his famous book, On Becoming a Person, Carl Rogers talks about the “Locus of Evaluation” (or the perceived source of values) from two perspectives, that of the client, and that of the therapist. He supports a view that the therapist’s task is to think and empathise with the client within the client’s own frame…

  • John’s Story

    I have written on many occasions on the link between our beliefs and values about money and wealth and the direct impact they have on our ability to create a financially viable therapy practice. Recently, I have been working with a client who has been exploring his struggle to earn a decent living in his…

  • Using EFT (Tapping) to Support Your Therapy Practice

    Have you heard of EFT (Emotional Freedom Technique) or tapping to support your therapy practice? I have been a fan for about ten years now, and use it every day to support me in my practice. I liked it so much that I trained to become a practitioner, and received my AAMET Level 2 Certificate…

  • Creating Flyers or Brochures

    A common way to promote your practice is to have a flyer or brochure which you can leave in places where potential clients can find them, or which you can give to other professionals who might refer clients to you. Hopefully, whatever you decide on will serve you for a number of years before needing…

  • Celebrating Ourselves and Our Work

    I’ve been thinking a bit about testimonials recently. They’re not something you often see in relation to therapy or counselling practices. Many people feel uncomfortable with the idea of asking for them, or displaying them. I don’t have a strong view about them one way or the other. I use them in relation to workshops…

  • Why is nothing working out for me?

    Sometimes no matter how hard you work, no matter how many ways you try, no matter how many hurdles you climb over, it still doesn’t work for you. You can’t get the clients, you can’t earn the income, you can’t get past that hurdle, or you can’t have that conversation. You just can’t create the…

  • Sustainable Momentum

    Do you remember when you first learned to ride a bike? Do you remember the wobbling from side to side, and the many times you had to put your foot to the ground to steady yourself. And then one day you got it. You pushed off confidently, turning the pedals steadily and rhythmically, judging the…

  • Will Advertising Make Me Look Cheap?

    “Will clients think I’m cheap?” The question came in the context of whether Google Ads was a good way to get clients for a therapy practice. Some time ago, a friend was buying a second hand car. He’d been thinking about it for a while, looking at what was available in local garages, in Buy…

  • What’s the Best Way to Grow Your Therapy Practice?

    I was asked at a recent meeting of therapists what’s the best way to grow your practice. It’s a straightforward question, but unfortunately the answer is not so simple. Oh, I’m sure there are plenty of people out there who will tell you THE best way of growing your practice, and for them, no doubt…