This Business of Therapy

Tag: growing your practice

  • Using articles to promote your practice

    In other posts I have spoken about knowing your preferred client and having a niche or specialist area that you work in as a way of making your marketing easier and supporting yourself at the same time. One way of using a niche or specialist area to your advantage is through writing articles on the…

  • Hidden Agendas

    As we start a new year, and may be making some new year’s resolutions, it’s a good time to ask ourselves what do we want for our practices over the coming year. It’s a straightforward question which can have a complicated answer because often we want many things, and some of the things we want…

  • Marketing on a Shoestring?

    This home cooked video is an example of how you can create online marketing materials for your practice with little technical know-how and virtually no cost. (It will take a little of your time!!) How Can A Video Be Used to Market Your Practice?

  • Promoting Your Practice? 4 Important Questions

    Before deciding how to promote your practice, you need to do some preparation work. This is easiest done by asking four important questions of yourself. These four questions could be called the “4 Ps”: Product Price People Path

  • Are We There Yet? (How Long Does it Take?)

    How long does it take to establish a therapy practice? This a regular question asked at workshops and in meetings with therapists. The answer varies hugely and depends on many factors. The short answer is, you can do the basics in a few weeks. However, if you are starting from scratch and aiming for a…