This Business of Therapy

Tag: get more clients

  • RELATIONSHIPS WITH LOCAL DOCTORS

    Doctors and other medical professionals are a good source of work. They see people who are vulnerable, and at times of crisis in their lives, when counselling or therapy may be one of a range of possible solutions. It’s a good idea therefore to establish a connection with them, and let them know how your…

  • What Do You Think of the Competition?

    What comes to mind when you hear the word “competition”? For many people, it conjures up a sense of threat. But I wonder if you have ever thought of the competition as an asset? A common topic of discussion among therapists is the challenge of isolation. Perhaps surprisingly, this is not just a feature of…

  • What’s in a Name?

    How do you decide what to call your counselling or therapy practice? Do you use your own name, or do you opt for a name that conjures an image in the mind of potential clients or referrers? Do you choose something that captures the essence of the service you’re hoping to provide? Here are some…

  • Five Ways to Make your Marketing More Effective

    A therapist client asked me recently to help her create marketing material that would bring in more clients. This otherwise articulate professional found it difficult to put words together into promotional material, in a way that sounded authentic without being sleazy. If you’re going to invest money in getting a brochure or flyer designed and…

  • …And Then There Was The Accountant Who Spun Plates!

    In most professions you get the generalists and the specialists. In medicine you have the GPs and the Consultants. In Law you have the Conveyancers and the Criminal Lawyers. You have the local dentist who does fillings and polishing, and you have the orthodontist. In counselling and therapy too, we have those who specialise in…

  • Do you Advertise or Not?

    I often get asked by practitioners, “Is it okay to advertise my services?” And in particular, “Is it okay to advertise on the Internet?” Those in favour of advertising online will argue that we live in a technological age, and that potential clients will reach for their phone, iPad or computer as the first source…

  • Who Minds the Shop?

    A couple of years ago, my therapist had to drop out of the work at short notice due to a sudden illness.  I can still remember the shock of learning that she was going to be absent for several months, and the difficulty I had in dealing with it at the time.  My therapist had…

  • Have You Enough Support for Your Business?

    I was a bit taken aback when a colleague suggested to me during the week that what I was really looking for was support. After all, I teach this stuff, don’t I? As a therapist, I provide support for my clients, usually emotional support, and sometimes the more practical support of looking at resourcing or…