Tag: get more clients

  • Celebrating Ourselves and Our Work

    I’ve been thinking a bit about testimonials recently. They’re not something you often see in relation to therapy or counselling practices. Many people feel uncomfortable with the idea of asking for them, or displaying them. I don’t have a strong view about them one way or the other. I use them in relation to workshops…

  • Sustainable Momentum

    Do you remember when you first learned to ride a bike? Do you remember the wobbling from side to side, and the many times you had to put your foot to the ground to steady yourself. And then one day you got it. You pushed off confidently, turning the pedals steadily and rhythmically, judging the…

  • SWOTting Your Therapy Practice

    You’ll probably have heard the term SWOT Analysis. The acronym stands for Strengths, Weaknesses, Opportunities and Threats. It’s a commonly used management tool for identifying where your practice is, and helping you to identify priorities and strategies. Sounds a bit over the top for a therapy practice? Maybe, or maybe not. Often, when talking to…

  • What’s the Best Way to Grow Your Therapy Practice?

    I was asked at a recent meeting of therapists what’s the best way to grow your practice. It’s a straightforward question, but unfortunately the answer is not so simple. Oh, I’m sure there are plenty of people out there who will tell you THE best way of growing your practice, and for them, no doubt…

  • Not Earning Enough? Five Ways to Improve Your Bottom Line

    If you find that you don’t earn enough from your practice, if what you have left after paying expenses at the end of the day, week or month is insufficient, then you need to look at what you can do to improve the situation. There are a number of options available, and depending on your…

  • You Need a Plan!

    Do you have a plan for marketing your therapy or counselling practice? I’ve noticed talking to newly qualified therapists, that few have received training in relation to marketing or promoting their practice. As a result, many arrive at the end of the training process with no idea what to do next, or how to go…

  • Starting Up A Therapy or Counselling Practice– Getting Those First Clients

    Having decided where you’re going to practice and put the framework in place, you’ll want to get some clients to work with. This is where having an idea of what you’d like your practice to look like really helps. There’s a saying that if you’re marketing to everyone, you’re marketing to no-one. For example, if…

  • So You’re Starting a Therapy or Counselling Practice?

    Good for you! It’s a big step towards what will hopefully be a rewarding and satisfying career for you. In setting up a practice, you will be making available to the public the specialist knowledge and skill that you have developed over the years of your training. As you continue to practice, you will be…

  • Standing Up For Ourselves

    Two years on from the publication of the IACP’s 2013 report following their members’ survey, and I’m still intrigued by the findings. For me the most striking comment is: The major issue in the profession is the depressive effect of the recession, in terms of impact on clients and their perceived inability to fund treatment.…

  • Allowing In What We Want

    As we turn into the second quarter of the year, and the evenings are getting a bit longer, New Year’s seems a long time in the past, and with it, any resolutions I might have made that 2016 would be different from 2015. Do you hate New Year’s Resolutions, setting intentions, making goals or anything…