Tag: counselling practice

The Merits of Working for Nothing

Working for free is fine, and a valid marketing strategy, as long as we feel it’s our choice. However, it can breed expectation, so don’t take yourself for granted, or you’ll find others will too.

The marketing environment has changed hugely over the past few decades. Providing information, samples and services for free is now a major marketing strategy in many fields of business. I believe it was Helena Rubenstein in the 60s who first capitalised on the concept of the free sample, giving away a small sample of cosmetics to loyal customers, to introduce them to a new or different product. The practice is still used to great effect within that industry. The purpose of the free sample is to allow the customer a risk-free way of experiencing what is for sale, by allowing them to experience the merits of the product directly. It is seen as a valid expense of the business, a marketing cost. With the advent of the digital age with informational, music and movie products, free sampling has become the norm rather than the exception. The environment has changed. A lot is given for free.

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That’s A Great Question!

I’ve been doing some workshops recently, and have been asked a couple of great questions:

What happens to my clients and my files when I die?

This is something you need to think about. Obviously, we’d all like to think that we will have some warning of the end of our practising life, and most of us will. However, it’s a good idea to think about the unthinkable, and something put in place, which, like insurance, you hope you’ll never need. Read more

Are We There Yet? (How Long Does it Take?)

How long does it take to establish a therapy practice?

This a regular question asked at workshops and in meetings with therapists. The answer varies hugely and depends on many factors.

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The short answer is, you can do the basics in a few weeks. However, if you are starting from scratch and aiming for a practice that will replace the salary you are currently earning in a full or part time position, the answer is likely to be closer to years than weeks or months. It’s possible to get there quicker, but most people don’t. Think of it this way, you didn’t become a therapist overnight, and you won’t become self-employed overnight either. Read more

What Do You Want For and From Your Practice?

What is your desire for your practice, for your clients, and for yourself? It’s an interesting question, and I wonder how much time you have given to it.

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How much detail can you create about your desire before you interrupt yourself with something. It might be, “I never get what I want,” or, “It will be too difficult,” or, “I have to settle for what I can get.” Or it might be any one of a myriad of other obstacles that we put in the way of expressing what our desire is. Read more

Criticism Kills Off Our Desire

In a recent article about the creative process of setting up in practice, I wrote about how we can interrupt our desire by judging it. Criticism is toxic to creativity, whether it comes from others or from ourselves.

I have a big inner critic.

Some years ago, I worked with a coach who gave me a task, to ask people who knew me what they thought of me. When I read their feedback, at some level, I didn’t believe what was being said. I read it through distorted lenses, emphasising the negatives and diminishing the positives.

I reread the feedback recently, and was touched and humbled by the regard in which my friends and family hold me. I’m still reading it through those distorted lenses, but now I can allow in more of the truth of the positives, as well as seeing the negatives in a less exaggerated way.

Snapshot_20170318We all see ourselves in a distorted way. We look at ourselves as if looking in one of those silly mirrors you used to get at fairgrounds when I was growing up, where our heads look enormous, we look twice as tall, or we look shorter and rounder.  Or one of those apps that allow us to make silly pictures. We have these distortions in how we see others, and the world we live in too. Read more

Money Shows Up Our Trust Issues!

Nothing brings up trust issues as quickly or as obviously as money! (Except perhaps sex?)
I have had several clients who pay me at the start of the session rather than risk forgetting to pay at the end. I’ve asked about it and the answer is always the same, they don’t trust themselves to remember. They fear the possible shame they might incur if they had to be reminded by me, and make the judgement that it is better avoided. And I feel for them.
Wallet and some money on a wooden tableI remember my own huge shame when, driving home after therapy one evening, I remembered I had forgotten to pay my therapist. I pulled over to the side of the road and called her. I was sick with guilt, embarrassment and shame, and was ready to drive back (almost 20 miles) to correct the problem there and then, if she hadn’t insisted on leaving it until the following session. Looking back now, I can remember the intensity of those feelings, though they seem curiously out of proportion to the mistake. The underlying fear for me was that the relationship could not hold such a huge issue, and that my mistake could have been the end of the relationship. My fear was on a catastrophic scale. My thoughts ran riot with questions about my motivation for not paying. What was I saying in that? Was some part of me angry with my therapist and refusing to pay? What was going on for me that I had forgotten? How could I have done that? How could I be so stupid? It went on and on.

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Therapy Rooms To Let

anneleighcandp_logo_squareAt AnneLeigh Counselling & Psychotherapy our focus is on emotional well-being for clients and therapists. We aim to provide a warm and safe space in which clients can explore what troubles them, and receive support in exploring and moving towards changes that are right for them. Healthy relationships are at the heart of our philosophy, in which we seek to honour both the robustness and fragility of all those who come through our doors, be they therapist, client, parent or any other person.

To add to our expertise we would like to have a child psychotherapist available to clients. If you are an accredited and experienced child therapist and would be interested in working out of our practice in Naas on Mondays, Fridays or at weekends, we would like to talk to you.

We are also interested in receiving enquiries from experienced and accredited therapists who work with adults.

We recognise that not all those who need counselling and psychotherapy support will be able to afford our services, and would like to have some facility for offering a low-cost alternative. We welcome newly and nearly qualified therapists who may be seeking to work towards accreditation and would like to take on some private clients.

Please contact Jude, Jennifer or Evelyn at (085) 105 0337 for further details

New Video: Do You Remember…?

You Don’t Have to Go It Alone!

As I was putting the finishing touches to my new book “This Business of Therapy: A Practical Guide to Starting, Developing and Sustaining a Therapy Practice” I became aware of the challenge that it can be for many therapists embracing self-employment for the first time. Not that I wasn’t already aware of it, I was, but I guess it came home to me in a different way.

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Do you remember how excited you were when you first decided to train as a therapist? Do you remember that feeling of really wanting to help people in this special way? Perhaps you were thinking of people who had shared some of your own difficult experiences, or whose stories touched you, and you longed to offer them some support so that they wouldn’t have to suffer as long or as hard as you? Read more

Creating a Therapy Practice

In order to create something, whether it’s a home, a relationship, a work of art or a therapy practice, there is a process of creation. This process brings us through a number of steps from original conception to realisation. There are many ways to describe these steps, and I’m sure you’ll have your own version. I put them like this:
Inspiration: We are inspired to start something, for example, a therapy practice. Fresh from the training process, we are full of enthusiasm for our newly acquired skills, and eager to bring them to the aid of those in need. What better way to do this than through our own practice, where we can shape what and how we offer our services in a way that suits us.
1267750Visualisation: We begin to imagine what our own practice might look like. We have seen how others have done it, and we know what we like and don’t like. We begin to imagine the location we’d like, the clients we’d like, and how our life will be when all our visions turn to reality. Read more