This Business of Therapy

Tag: counselling practice marketing

  • Integrating Therapy and Business: Growing Your Practice

    I have previously written about how the journey to create a practice can be a part of our journey towards personal integration. In my previous articles, I wrote about the first two pillars of a therapy practice in this context. You can find these articles here (The Business of Therapy: A Journey Towards Integration?) and…

  • New Online Course “Marketing Your Practice”

    I am delighted to announce that a new online course is coming soon from This Business of Therapy and TherapyAcademy.ie. Presented by Jude Fay the new course includes 10 modules, with videos, text files and exercises to help you to integrate what you learn. Learn it at your own pace, at your desk. 10 hours…

  • Using articles to promote your practice

    In other posts I have spoken about knowing your preferred client and having a niche or specialist area that you work in as a way of making your marketing easier and supporting yourself at the same time. One way of using a niche or specialist area to your advantage is through writing articles on the…

  • Letting yourself shine!

    You might think that hobby you do in your spare time, or that quirky thing you’re good at that has no relevance to creating or developing your therapy practice? You might be wrong! If you watch to the end of the video, I’ll share with you one of the things that I like to do……

  • Promoting Your Practice? 4 Important Questions

    Before deciding how to promote your practice, you need to do some preparation work. This is easiest done by asking four important questions of yourself. These four questions could be called the “4 Ps”: Product Price People Path

  • Marketing Dilemmas

    To practice our therapy skills, there must be someone who has a problem, or a question, or a wondering that we can help. We need clients to practice with. There are basically two ways in which to find clients: Someone hires us to see clients that they have available, or We find them ourselves. I…

  • Stuck on a roundabout in your practice and can’t get off?

    Sometimes when growing our practices, it’s like being stuck on a roundabout from which we can’t exit. How might your beliefs or perceptions be blocking your path?

  • Marketing Your Practice – What Makes You Stand Out From The Crowd?

    It’s something I hear at least once a week: “There are so many therapists qualifying these days. How will there ever be enough clients to go around?” I don’t know if there are lots of therapists coming into the system, perhaps there are or there aren’t, but maybe there’s a better way of looking at…