In his classic series of E-Myth books, Michael Gerber speaks of the entrepreneur mind set, and in particular the distinction that he sees between those who succeed in business and those who don’t.
The E-Myth of the title, is the entrepreneur myth, that anyone who starts a business is an entrepreneur. He then goes on to debunk this myth. Everyone who is in business spends time working in the business. In the case of therapists, we spend time working with clients. However, that time is not spent attending to the needs of the therapist, or of the therapist’s business. And there lies the distinction that Gerber draws between those who succeed in business and those that don’t.
Those who succeed spend time, not just IN the business, ie attending to the needs and affairs of the clients, but also spending time working ON and thinking ABOUT the business, ie attending to the needs of the therapy business.
So what does working ON the business of therapy look like? Read more