This Business of Therapy

Tag: client referrals

  • I Just Can’t Do the Marketing Stuff

    “I just can’t do this marketing stuff! It’s not me.” That’s what the therapist said to me. And she was right. So I asked a question, “Do you want to do it?” She smiled and said, “That’s a good question. I don’t know. But I need more work, so it feels like I don’t have…

  • Stuck on a roundabout in your practice and can’t get off?

    Sometimes when growing our practices, it’s like being stuck on a roundabout from which we can’t exit. How might your beliefs or perceptions be blocking your path?

  • Sustainable Momentum

    Do you remember when you first learned to ride a bike? Do you remember the wobbling from side to side, and the many times you had to put your foot to the ground to steady yourself. And then one day you got it. You pushed off confidently, turning the pedals steadily and rhythmically, judging the…

  • Will Advertising Make Me Look Cheap?

    “Will clients think I’m cheap?” The question came in the context of whether Google Ads was a good way to get clients for a therapy practice. Some time ago, a friend was buying a second hand car. He’d been thinking about it for a while, looking at what was available in local garages, in Buy…

  • Are You Willing To Be Seen In Order to Grow Your Practice?

    Am I willing to be seen no matter what? This searching question comes from Nic Askew, Film Maker, in one of his offerings. It is an interesting question at many levels. For me, (and I suspect I’m not alone in this) the answer will probably always be a resounding “No!” Most of us were brought…

  • SWOTting Your Therapy Practice

    You’ll probably have heard the term SWOT Analysis. The acronym stands for Strengths, Weaknesses, Opportunities and Threats. It’s a commonly used management tool for identifying where your practice is, and helping you to identify priorities and strategies. Sounds a bit over the top for a therapy practice? Maybe, or maybe not. Often, when talking to…

  • 12 Ways to Put Yourself Out There

    Looking for ideas to promote your practice? Here are twelve ways you could do it. Pick some that appeal to you, and are most likely to attract the clients you’d like. Think about placement too. Where are you most likely to find your ideal clients? Will the medium you’ve chosen be seen by them? Ask…

  • 5 Strategies for Having a Stress Free Practice

    “Work would be great if it weren’t for the clients” was something I heard regularly in my former occupation as an accountant. It was said tongue in cheek, but really spoke to a truth about the ambivalence that many feel about their work, and not just in accountancy. We’d like it to be easy and…

  • Fee Negotiations: What’s Your Style?

    How do you manage the question of fee negotiations? You have a price and you stick to it, regardless? You have a range of prices, and you offer what you think the client can pay? You have a range of prices, and you let the client decide what they can afford? You have an upper…

  • Standing Up For Ourselves

    Two years on from the publication of the IACP’s 2013 report following their members’ survey, and I’m still intrigued by the findings. For me the most striking comment is: The major issue in the profession is the depressive effect of the recession, in terms of impact on clients and their perceived inability to fund treatment.…