This Business of Therapy

Tag: client referrals

  • 5 Common Mistakes Therapists Make in Marketing Their Practices

    So you want to promote your practice but aren’t sure how to go about it? Or you’ve taken some action but it hasn’t given you the results you’d like? In this article I will show you some of the common mistakes that therapists make, and how you can avoid them. The first and most common…

  • A Business Mind Set

    In his classic series of E-Myth books, Michael Gerber speaks of the entrepreneur mind set, and in particular the distinction that he sees between those who succeed in business and those who don’t. The E-Myth of the title, is the entrepreneur myth, that anyone who starts a business is an entrepreneur. He then goes on…

  • Investing in Your Therapy Practice

    It can take 3 years or more to get any new practice off the ground, and even then, some struggle for ever to earn sufficient income to support themselves. Often the response to that is to “tighten the belt” or trim expenses to the minimum in order to make ends meet. However, there is another…

  • Marketing Your Practice on a Shoestring?

    Starting out and in the early years, most people don’t have either the financial resources or the confidence to commit a large amount of money to marketing their practice. Some investment is needed, because even though you might feel the whole world is looking at what you do, in practice, there’s so much information out…

  • Can Social Media Help to Promote a Therapy Practice?

    Have you thought about social media as a means of promoting your practice but you don’t know where to start? It can be a bit overwhelming, there are so many choices available. And there can be so many questions about what is right for you and your practice. With the ever increasing popularity and reach…

  • How Well is Your Practice Performing?

    How do you know you’re earning enough to pay your bills? You may remember that this was a question I addressed some weeks ago, when I showed you how to calculate the Break Even Point for your practice. (You can read the article here.) Calculating the Break Even Point gives you an idea of the…

  • How is What We Do Different From a Chat with a Friend?

    “How is therapy different from a chat with a friend?” This was the question posed by Dr Genevieve Becker at a one of our workshops for therapists wanting to start their own practices. We all know there is a difference, but how do we explain it? The challenge is to put words on something which…

  • What is Your Message? Creating Promotional Material

    So you’re creating a piece of promotional material for your therapy practice, or getting someone to create it for you. Maybe it’s a flyer or a brochure, maybe it’s a website. Maybe it’s a presentation you’ll be giving. Where do you start? One of the differences between promotional material that works, and that doesn’t work,…

  • A Sower Went Out to Sow…

    The parable goes something like this…”A sower went out to sow his seed..” You probably know it. Some fell on rocky ground, and died. Some was eaten by the birds. Some fell on barren soil. Some fell on fertile soil…and so on. I was reminded of the parable recently when I spoke to a therapist…

  • Help! What Do I Say to my GP?

    You’ve made an appointment to talk to your local GP, or indeed anyone who might be able to refer work to you. What now? When you’re there, sitting in front of them, what do you say? No knowing what to say to people is often what holds us back from talking to them. So if…