Tag: client referrals

Being Seen

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” Jerry Seinfeld

This quote from Jerry Seinfeld beautifully captures the ambivalence that many therapists feel about anything to do with promoting their practice. I don’t know how many of you would prefer to be dead than speak about your businesses, but it is no understatement to say that it evokes anxiety and fear in the hearts of many. It can leave people feeling exposed and vulnerable. So, inevitably, we avoid it, or we find reasons not to do it, or become really busy with other things so growing our business gets pushed to the end of the queue. Read more

EFT Video- Calming the Panic Around Change

The Sky is Falling In!!

When setting up a practice for the first time, or when taking some big step in your practice that asks you to move out of your familiar zone and into something different, it is natural that strong feelings can arise.

There’s the anxiety: What is going to happen?chicken

The self-doubt: Am I going to be or do enough?

The overwhelm: Is this going to be too much for me?

The uncertainty: Will I be okay?

When this happens to me, I’m reminded of the story of Chicken Little, who ran around telling his friends that the sky was falling in. And that’s very much how it can feel, that something catastrophic is going to happen and we’re going to die, or that we’ll be rejected, or judged, or that what we’re going to do will fail. Most of the time, of course, we’re not going to die, even though it feels like that, and most of what we imagine is going to happen (usually bad) will not come to pass at all. Read more

Facebook: a good servant or a bad master?

To Facebook or Not to Facebook?
I was at a family function recently at which an argument was raging about Facebook. The pro-camp was strongly in favour, citing the benefits of keeping in touch with family and friends, and being able to share photos and cute and inspirational sayings. The anti-camp were pushing hard, pointing to undesirable posts, such as videos of ISIS going viral and youngsters being exposed to unsuitable material before they were mature enough to handle it.

fireI found myself wondering if the same arguments raged in the aftermath of the discovery of fire. The pro-camp would be extolling the advantages of heating and cooking, the anti-camp talking about the dangers of burning yourself or your cave! Or perhaps when the wheel was invented there were heated debates on the virtues of being able to move your things about more easily against the demons of motorway accidents and runaway trains. Read more

Getting To More Than Enough

I have spoken in previous articles about the 3 Phases of a Therapy Practice: Not Enough, Just About Enough and More Than Enough. I have also explored some of the aspects of moving from the first phase to the second. Today, I’d like to look at the work needed to move to the More Than Enough phase.

Most of my posts talk about the practicalities; things we need to DO. In fact, my website is full of ideas about what to DO. But when we’ve been stuck in the Just Enough, or Not Enough stages for some time, with no sign of a change, the actions that we might take are of far less importance than what’s going on in our minds. Because what’s happening in our minds determines whether we can see the options open to us, and whether we’re willing to put those options into action.

Read more

Moving to the “Just Enough” Stage in your Practice

When I left my job in the accountancy profession to finish my training as a therapist, I was surprised by how difficult I found the transition to being self-employed. I had been self-employed before, so I thought it would be easy to do it again, this time as a therapist. What took me most by surprise was the challenge of feeling isolated. I was lucky to have a close alliance with a colleague with whom I shared a lot of the set up tasks, and this made it immeasurably easier. Nonetheless, there was a deep sense of being on my own, and a shame that with my background and experience, it should be much easier. Read more

Using EFT to Support Your Therapy Practice

I have been a fan of EFT (Emotional Freedom Technique or Tapping) for about five years now, and use it every day to support me in my practice. I liked it so much that I trained to become a practitioner, and received my AAMET Level 2 Certificate approximately 18 months ago.

In its basic form, EFT is a simple technique to learn, involving tapping with your fingers on acupuncture meridian points on the head and upper body, while speaking about the topic at hand. It is used for a wide variety of issues, from pain relief, to stress relief to PTSD and more. If you’re new to EFT, you can read more about it here.

I have been thinking recently how I might expand my work with therapists through This Business of Therapy. Read more

5 Common Mistakes Therapists Make in Marketing Their Practices

So you want to promote your practice but aren’t sure how to go about it? Or you’ve taken some action but it hasn’t given you the results you’d like? In this article I will show you some of the common mistakes that therapists make, and how you can avoid them.

The first and most common mistake is NOT THINKING IT THROUGH BEFORE TAKING ACTION, or its close relative, NOT TAKING ANY ACTION. In other words, not having a strategy and a plan, or not putting that plan into action. In order for your marketing to be effective, you need to know the following:sat nav

  • What services are you offering?
  • Who are you offering them to?
  • How much time, money and effort are you willing to invest?
  • How are you going to go about it?

Read more

A Business Mind Set

In his classic series of E-Myth books, Michael Gerber speaks of the entrepreneur mind set, and in particular the distinction that he sees between those who succeed in business and those who don’t.

The E-Myth of the title, is the entrepreneur myth, that anyone who starts a business is an entrepreneur. He then goes on to debunk this myth. Everyone who is in business spends time working in the business. In the case of therapists, we spend time working with clients. However, that time is not spent attending to the needs of the therapist, or of the therapist’s business. And there lies the distinction that Gerber draws between those who succeed in business and those that don’t.

Those who succeed spend time, not just IN the business, ie attending to the needs and affairs of the clients, but also spending time working ON and thinking ABOUT the business, ie attending to the needs of the therapy business.

So what does working ON the business of therapy look like? Read more

Investing in Your Therapy Practice

It can take 3 years or more to get any new practice off the ground, and even then, some struggle for ever to earn sufficient income to support themselves. Often the response to that is to “tighten the belt” or trim expenses to the minimum in order to make ends meet. However, there is another option.

You could invest more money into your practice to give it the boost it needs.Photo no (53)

A practice needs to generate sufficient income to give you what you want out of it (which is VERY important). However, there is a level of activity below which it is costing you money to have a practice. There are some costs you have to incur in order to maintain your accreditation, whether you see clients or not, such as your professional subscription, CPD and a minimum level of supervision. Until your income exceeds the costs of going to work, working is costing you money! You may still choose to practice under these circumstances anyway, and it’s a valid choice. If you’d like to read more about this subject, please see my article on the Breakeven Point.

However, if you’d prefer to earn a bit more, there are many ways that investing capital into your practice could help to make it more profitable. Read more

Marketing Your Practice on a Shoestring?

Starting out and in the early years, most people don’t have either the financial resources or the confidence to commit a large amount of money to marketing their practice. Some investment is needed, because even though you might feel the whole world is looking at what you do, in practice, there’s so much information out there, and so many services vying for attention, that you have to shout quite hard to be heard over the noise.Photo no (48)

So you want to start promoting your services, but you have very little money. So what do you do? Read more