Tag: client referrals

  • What am I proving and to whom?

    I have recently become more aware of how much energy I put into proving my worthiness. In some respects, this is not new to me, but recently the extent of it is becoming clearer. I am trying to prove I am good enough to deserve love, appreciation, support, reward, rest, a place and more. It’s…

  • Have you outgrown your circle?

    We’ve all met the client who wants to have a different life (whether it’s health, happiness, relationships, money or whatever) but is reluctant to change. If you always do what you’ve always done, you will always get what you’ve always got. It’s not entirely clear who said it. Albert Einstein, Henry Ford and Tony Robbins…

  • New Online Course “Marketing Your Practice”

    I am delighted to announce that a new online course is coming soon from This Business of Therapy and TherapyAcademy.ie. Presented by Jude Fay the new course includes 10 modules, with videos, text files and exercises to help you to integrate what you learn. Learn it at your own pace, at your desk. 10 hours…

  • Willingness to Create a Practice

    There’s a saying that a journey of a thousand miles begins with a single step. Taking that first step, and each of the steps that comes after it asks our willingness to move. Willingness is an essential attribute of being a small therapy practice owner. Not just willingness to do the client work, but also…

  • Integrating Therapy and Business: Making Our Practice Our Own

    In my last article I spoke of how the journey to create a therapy practice can also be a journey towards personal integration. In this article, I look at this journey from the perspective of the second pillar of a successful therapy practice, Knowing Your Practice. In the second pillar, we build on our decision…

  • The Merits of Working for Nothing

    Working for free is fine, and a valid marketing strategy, as long as we feel it’s our choice. However, it can breed expectation, so don’t take yourself for granted, or you’ll find others will too. The marketing environment has changed hugely over the past few decades. Providing information, samples and services for free is now…

  • Criticism Kills Off Our Desire

    In a recent article about the creative process of setting up in practice, I wrote about how we can interrupt our desire by judging it. Criticism is toxic to creativity, whether it comes from others or from ourselves. I have a big inner critic. Some years ago, I worked with a coach who gave me…

  • New Video: Do You Remember…?

  • Creating a Therapy Practice

    In order to create something, whether it’s a home, a relationship, a work of art or a therapy practice, there is a process of creation. This process brings us through a number of steps from original conception to realisation. There are many ways to describe these steps, and I’m sure you’ll have your own version.…

  • Reviewing the Situation

    I’ve written before about my belief that money is a bit of a shadow in our profession, and probably for everyone at some level. It’s a subject I have a lot of interest in, having some money related trauma in my past, and from my earlier career in accountancy. I recently came face to face…