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Investing in Your Therapy Practice
It can take 3 years or more to get any new practice off the ground, and even then, some struggle for ever to earn sufficient income to support themselves. Often the response to that is to “tighten the belt” or trim expenses to the minimum in order to make ends meet. However, there is another…
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How Well is Your Practice Performing?
How do you know you’re earning enough to pay your bills? You may remember that this was a question I addressed some weeks ago, when I showed you how to calculate the Break Even Point for your practice. (You can read the article here.) Calculating the Break Even Point gives you an idea of the…
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It’s Not as Solid as it Looks
A friend shared his good news with me. Many years after starting his training, he finally achieved accreditation as a psychotherapist. I was delighted for him, as it hadn’t been the easiest or most direct journey for him. As we talked about it, he said to me, “It taught me that things are not as…
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What is Your Message? Creating Promotional Material
So you’re creating a piece of promotional material for your therapy practice, or getting someone to create it for you. Maybe it’s a flyer or a brochure, maybe it’s a website. Maybe it’s a presentation you’ll be giving. Where do you start? One of the differences between promotional material that works, and that doesn’t work,…
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How Do I Break Even in my Therapy Practice
How Many Clients Do I Need Or How Much Do I Need To Charge In Order To Breakeven Your total income from your practice is affected by 2 main factors: the price you charge, and the number of hours you work for which you get paid. A change in one factor leads to a higher…
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A Sower Went Out to Sow…
The parable goes something like this…”A sower went out to sow his seed..” You probably know it. Some fell on rocky ground, and died. Some was eaten by the birds. Some fell on barren soil. Some fell on fertile soil…and so on. I was reminded of the parable recently when I spoke to a therapist…
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The Old Stories Are Still The Best…
Remember those bedtime stories you loved as a child? Remember how they made you feel warm and comfortable inside, as you knew every word and every twist and turn of the story? Remember how, even though you knew it was coming, even though you knew it was only a story, you still felt the start…
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Celebrating Ourselves and Our Work
I’ve been thinking a bit about testimonials recently. They’re not something you often see in relation to therapy or counselling practices. Many people feel uncomfortable with the idea of asking for them, or displaying them. I don’t have a strong view about them one way or the other. I use them in relation to workshops…
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Why is nothing working out for me?
Sometimes no matter how hard you work, no matter how many ways you try, no matter how many hurdles you climb over, it still doesn’t work for you. You can’t get the clients, you can’t earn the income, you can’t get past that hurdle, or you can’t have that conversation. You just can’t create the…
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Sustainable Momentum
Do you remember when you first learned to ride a bike? Do you remember the wobbling from side to side, and the many times you had to put your foot to the ground to steady yourself. And then one day you got it. You pushed off confidently, turning the pedals steadily and rhythmically, judging the…