Tag: business start up

I Don’t Want To Be Like That…

For some time when I first started practice, I was plagued by calls from an online advertising agency who wanted my business. Their approach was pushy and aggressive, persistent and intrusive. They always managed to call when I had just started to eat, or relax with a book. It drove me mad. I felt like I was being assaulted in my own home.

stop handMy upbringing asked of me that I always be polite, and respectful of what other people had to say. I can find it difficult to say “No” directly. So I was polite to these callers, and declined their services as best I could. The calls kept coming. Eventually, I found a way to manage it by asking for my number to be removed from their call list. Read more

EFT Video for Therapists: Hiding Things

Ten Things You Need To Know About Setting Up Practice

Setting up in practice as a therapist for the first time, there’s a lot to think about. If you’ve never been self-employed before, it can be a bit overwhelming. Where should you start? What should you give priority to? The client work is really important, and it’s what you want to do, but it’s not the only thing you need to consider. Perhaps you’ve recently qualified, or you may be working towards accreditation. Whatever you circumstances or background, you need to start somewhere. Here’s a list of ten essential things you need to know to get you on your way. Read more

The Moving Stupids

The team of therapists I work with in Naas recently moved to new premises at the Osprey Business Centre. It’s an exciting move for us.butterfly As with any transition, there’s a period of letting go of the old and finding my feet in the new. I have decided to leave behind some of the bits and pieces that had been in my room for years. I am grateful to them for the familiarity and comfort they brought in my old workplace, but they don’t feel like they belong in my new one. I have some new chairs, some new pictures and a new plant. Read more

If your therapy practice were a car, who’s driving?

If your therapy practice is a vehicle, are you an owner, a driver or a passenger?

Think about a car for a moment. You can enjoy the advantages of a car in different ways. You can own the car, drive someone else’s car, or be a passenger in someone else’s car. Read more

Moving to the “Just Enough” Stage in your Practice

When I left my job in the accountancy profession to finish my training as a therapist, I was surprised by how difficult I found the transition to being self-employed. I had been self-employed before, so I thought it would be easy to do it again, this time as a therapist. What took me most by surprise was the challenge of feeling isolated. I was lucky to have a close alliance with a colleague with whom I shared a lot of the set up tasks, and this made it immeasurably easier. Nonetheless, there was a deep sense of being on my own, and a shame that with my background and experience, it should be much easier. Read more

The 3 Stages of a Therapy Practice

In any business whether it’s a global manufacturer, a corner sweet shop, or a professional practice, the business passes through a number of distinct phases. These are not dissimilar to the growth of a seed to a mature tree, or a person from a baby, to a child and adolescent, into an adult.IMG_1671

These stages are connected by periods of growth and development. In order to move from one stage to the next, certain tasks need to be completed. Some challenges need to be met and overcome. Some lessons need to be learned. And during this process the young human or practice has needs that must be met in order that the growth is healthy and useful.

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The Support Inside

Often the challenge for therapists around what needs to be done to create the practice they want is not a lack of information. It’s not that people don’t know what to do. In truth, if you want to find out how to do pretty much anything, Google will give you the answer. In this high tech, instant access culture, there is no shortage of information about how to do anything. (There are also several books with just that title!)  helping hand

So what is it that gets in the way? Well as therapists, we also know the answer to that. It’s the internal game. What’s going on inside us dictates what actions we are willing to take, the attitude with which we meet those tasks, and how we feel about doing them. When we are unaware of what is going on inside us, we can sabotage and undermine our own efforts. Even when we are aware of our inner experiences, we can get tangled in what’s going on inside, so that we can become lost in indecision, in lack of focus, or in yo-yoing backwards and forwards from one direction to another. Read more

Does the Word Networking Fill you with Terror?

Go on, how do you really feel about networking?

For me, I can’t imagine anything worse than a room full of people I don’t know. I even find it canapes hard to be part of a room full of people I do know, let alone strike up a conversation with strangers. Does this sound familiar?

So, do I have to change into an extrovert overnight in order to market my practice?

Of course not. Neither does networking mean you have to strike up a sales conversation with those you meet. It is simply making contacts, and keeping in contact. You get to choose who you want to talk to, and what you want to say. Read more

Investing in Your Therapy Practice

It can take 3 years or more to get any new practice off the ground, and even then, some struggle for ever to earn sufficient income to support themselves. Often the response to that is to “tighten the belt” or trim expenses to the minimum in order to make ends meet. However, there is another option.

You could invest more money into your practice to give it the boost it needs.Photo no (53)

A practice needs to generate sufficient income to give you what you want out of it (which is VERY important). However, there is a level of activity below which it is costing you money to have a practice. There are some costs you have to incur in order to maintain your accreditation, whether you see clients or not, such as your professional subscription, CPD and a minimum level of supervision. Until your income exceeds the costs of going to work, working is costing you money! You may still choose to practice under these circumstances anyway, and it’s a valid choice. If you’d like to read more about this subject, please see my article on the Breakeven Point.

However, if you’d prefer to earn a bit more, there are many ways that investing capital into your practice could help to make it more profitable. Read more