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How Do I Break Even in my Therapy Practice
How Many Clients Do I Need Or How Much Do I Need To Charge In Order To Breakeven Your total income from your practice is affected by 2 main factors: the price you charge, and the number of hours you work for which you get paid. A change in one factor leads to a higher…
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Creating Flyers or Brochures
A common way to promote your practice is to have a flyer or brochure which you can leave in places where potential clients can find them, or which you can give to other professionals who might refer clients to you. Hopefully, whatever you decide on will serve you for a number of years before needing…
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The Old Stories Are Still The Best…
Remember those bedtime stories you loved as a child? Remember how they made you feel warm and comfortable inside, as you knew every word and every twist and turn of the story? Remember how, even though you knew it was coming, even though you knew it was only a story, you still felt the start…
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Help! What Do I Say to my GP?
You’ve made an appointment to talk to your local GP, or indeed anyone who might be able to refer work to you. What now? When you’re there, sitting in front of them, what do you say? No knowing what to say to people is often what holds us back from talking to them. So if…
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Stuck on a roundabout in your practice and can’t get off?
Sometimes when growing our practices, it’s like being stuck on a roundabout from which we can’t exit. How might your beliefs or perceptions be blocking your path?
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Sustainable Momentum
Do you remember when you first learned to ride a bike? Do you remember the wobbling from side to side, and the many times you had to put your foot to the ground to steady yourself. And then one day you got it. You pushed off confidently, turning the pedals steadily and rhythmically, judging the…
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Will Advertising Make Me Look Cheap?
“Will clients think I’m cheap?” The question came in the context of whether Google Ads was a good way to get clients for a therapy practice. Some time ago, a friend was buying a second hand car. He’d been thinking about it for a while, looking at what was available in local garages, in Buy…
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Are You Willing To Be Seen In Order to Grow Your Practice?
Am I willing to be seen no matter what? This searching question comes from Nic Askew, Film Maker, in one of his offerings. It is an interesting question at many levels. For me, (and I suspect I’m not alone in this) the answer will probably always be a resounding “No!” Most of us were brought…
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SWOTting Your Therapy Practice
You’ll probably have heard the term SWOT Analysis. The acronym stands for Strengths, Weaknesses, Opportunities and Threats. It’s a commonly used management tool for identifying where your practice is, and helping you to identify priorities and strategies. Sounds a bit over the top for a therapy practice? Maybe, or maybe not. Often, when talking to…
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Not Earning Enough? Five Ways to Improve Your Bottom Line
If you find that you don’t earn enough from your practice, if what you have left after paying expenses at the end of the day, week or month is insufficient, then you need to look at what you can do to improve the situation. There are a number of options available, and depending on your…