This Business of Therapy

Tag: business name

  • Starting Up A Therapy or Counselling Practice– Getting Those First Clients

    Having decided where you’re going to practice and put the framework in place, you’ll want to get some clients to work with. This is where having an idea of what you’d like your practice to look like really helps. There’s a saying that if you’re marketing to everyone, you’re marketing to no-one. For example, if…

  • Lots of Things to do with Business Cards

    So you’ve got your business cards printed up, now what? Sometimes we can put lots of energy into getting them printed, but have no idea what to do next. Here are some ideas for you… Consider getting your business card printed onto a magnet that can be attached to a filing cabinet or other metal…

  • What’s in a Name?

    How do you decide what to call your counselling or therapy practice? Do you use your own name, or do you opt for a name that conjures an image in the mind of potential clients or referrers? Do you choose something that captures the essence of the service you’re hoping to provide? Here are some…

  • Do you Advertise or Not?

    I often get asked by practitioners, “Is it okay to advertise my services?” And in particular, “Is it okay to advertise on the Internet?” Those in favour of advertising online will argue that we live in a technological age, and that potential clients will reach for their phone, iPad or computer as the first source…