Starting out and in the early years, most people don’t have either the financial resources or the confidence to commit a large amount of money to marketing their practice. Some investment is needed, because even though you might feel the whole world is looking at what you do, in practice, there’s so much information out there, and so many services vying for attention, that you have to shout quite hard to be heard over the noise.
So you want to start promoting your services, but you have very little money. So what do you do? Read more