Tag: business cards

Marketing Your Practice on a Shoestring?

Starting out and in the early years, most people don’t have either the financial resources or the confidence to commit a large amount of money to marketing their practice. Some investment is needed, because even though you might feel the whole world is looking at what you do, in practice, there’s so much information out there, and so many services vying for attention, that you have to shout quite hard to be heard over the noise.Photo no (48)

So you want to start promoting your services, but you have very little money. So what do you do? Read more

You Need a Plan!

Do you have a plan for marketing your therapy or counselling practice?

I’ve noticed talking to newly qualified therapists, that few have received training in relation to marketing or promoting their practice. As a result, many arrive at the end of the training process with no idea what to do next, or how to go about getting the clients they’d like to have.plan

It doesn’t happen by accident.

Therapists who grow a thriving practice don’t materialise the work out of fresh air. They consciously decide what they want, how they’re going to go about it, and they go out to do what they’ve planned. If that doesn’t work, they do something else.

So if you’re in a position where you haven’t yet got the practice you’d like, maybe it’s time you had a look at your plan. So take a piece of paper now while you’re reading this, and jot down a few ideas, and later, put some time aside to create a plan for your practice.

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12 Ways to Put Yourself Out There

Looking for ideas to promote your practice? Here are twelve ways you could do it. Pick some that appeal to you, and are most likely to attract the clients you’d like. Think about placement too. Where are you most likely to find your ideal clients? Will the medium you’ve chosen be seen by them? Ask yourself, “If I were looking for someone with my skills to provide the service I offer, where would I look?”

Here are twelve ways to put yourself out there…

How To Prepare For Meetings With Doctors

A practitioner asked me recently how to prepare for meetings she had set up with doctors. She was concerned about how to convey to them what her job entailed, and what questions they might ask. It was a bit like asking me what she might be asked in an interview!

Photo no (7)When I visited our local doctors some years ago with my colleague, Jennifer, the questions we were asked varied hugely from practice to practice. In some doctors’ surgeries, we were asked lots of questions; in some we were asked none at all, and were left to do the talking.

Here is a list of questions you may be asked by doctors or others who might refer clients to you, and to which you might like to prepare a reply in advance, so that you can respond easily and naturally when the time comes around.

Read the questions here

Lots of Things to do with Business Cards

So you’ve got your business cards printed up, now what? Sometimes we can put lots of energy into getting them printed, but have no idea what to do next. Here are some ideas for you…132249_132246_judef007-card-02-011

  1. Consider getting your business card printed onto a magnet that can be attached to a filing cabinet or other metal surface. This is a great idea for giving to doctors and other likely referral sources.
  2. If you forget your card, don’t say you’ll send your details on. By the time they get it, they’ll have forgotten who you are. If you can, write your details on something to hand! You can follow it up later, preferably in person.
  3. Carry your cards with you wherever you go. Hand them out proudly and confidently. If you’re not proud of your card, get a new one. Shake the person’s hand, and make eye contact as you give them your card. Smile!
  4. At a social occasion, it may not be the best time or place to have a business discussion. Acknowledge that, and give your card, saying “We can’t really talk here, but I’d love to talk to you about this at a better time.” You can follow up by asking them when it would suit to call them, and ask if they have a card.
  5. When giving people your card, give three or four, they might pass them on to someone else. If you feel comfortable asking them to pass them on, do so.
  6. Keep a business card holder and cards in the room you work in, and in the waiting area if you have one. If you work in a centre, place a holder with your cards in all the public areas. You never know who might pick one up and give you a call.
  7. Take a pile of business cards to workshops and conferences. Give them to everyone you talk to.
  8. Include your cards in letters to prospective referrers eg doctors, who can them give them to patients when making a referral.
  9. Don’t print your mobile phone number on your card. Take a moment when giving a card to someone to write your number onto the card, it adds a personal touch.
  10. Hold onto business cards you’re given by others, even if you’re not interested in the services they offer. You may be asked by someone for a referral. They’re also a good example of different styles of design, which may help you when you’re redesigning yours.
  11. When you meet someone who might be a client, referral, or just someone whose work is interesting to you, give them your card and ask if they have one.
  12. Practice with a friend until you’re comfortable handing out and receiving business cards. It shows you’re at ease, which helps others feel at ease too.
  13. When someone gives you their card, take a good look at it, and ask a question or make a comment about the service they’re offering, about their design or business name. Acknowledge them by acknowledging their card.
  14. Give some cards to a client at the end of the first or last session. A client who has received a good experience with you is a great referral source.

All About Business Cards

At a recent meeting of therapists I attended, one recently qualified therapist was describing the dilemmas that she had met in deciding onIMG_9570 a design for her business cards. It’s an issue that can tie people in knots, and keep them stuck for long periods of time, while they work through their feelings. I thought it might be useful to share some thoughts about business cards: Read more

Setting up a Private Practice

Are you thinking of starting your own practice as a counsellor or psychotherapist? This workshop will help you get off the ground.

Looking at the practical issues related to setting up a private professional practice such as

  • Clarifying the type of practice you would like to create
  • Exploring the services you might provide, and the clients you might like to attract
  • Looking at how to market your services
  • Understanding what is needed to start a business

this workshop is an opportunity to spend some time networking with other health professionals while you learn from experienced professionals who have done it before you.

A one day workshop  presented by Jude Fay MIAHIP MIACP and Dr Genevieve Becker.

Date: Autumn 2013

Venue: Dublin West

Time: 9.30 to 4.30

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