This Business of Therapy

Tag: Build a therapy practice

  • Getting To More Than Enough

    I have spoken in previous articles about the 3 Phases of a Therapy Practice: Not Enough, Just About Enough and More Than Enough. I have also explored some of the aspects of moving from the first phase to the second. Today, I’d like to look at the work needed to move to the More Than…

  • The 3 Stages of a Therapy Practice

    In any business whether it’s a global manufacturer, a corner sweet shop, or a professional practice, the business passes through a number of distinct phases. These are not dissimilar to the growth of a seed to a mature tree, or a person from a baby, to a child and adolescent, into an adult. These stages…

  • 5 Common Mistakes Therapists Make in Marketing Their Practices

    So you want to promote your practice but aren’t sure how to go about it? Or you’ve taken some action but it hasn’t given you the results you’d like? In this article I will show you some of the common mistakes that therapists make, and how you can avoid them. The first and most common…

  • 13 Ways to Market Your Therapy Practice Without a Website

    You’d like more clients, but technology isn’t your thing and you don’t want to go down the route of getting your own website. No problem. There are many ways to put yourself out there. Maybe you can find a couple that will work for you from the ideas below: Business Cards Whether it’s handing them…

  • A Business Mind Set

    In his classic series of E-Myth books, Michael Gerber speaks of the entrepreneur mind set, and in particular the distinction that he sees between those who succeed in business and those who don’t. The E-Myth of the title, is the entrepreneur myth, that anyone who starts a business is an entrepreneur. He then goes on…

  • The Support Inside

    Often the challenge for therapists around what needs to be done to create the practice they want is not a lack of information. It’s not that people don’t know what to do. In truth, if you want to find out how to do pretty much anything, Google will give you the answer. In this high…

  • Why Did the Therapist Cross the Road?

    Some time ago there was a post doing the rounds on Facebook that read “I look forward to a time when a chicken can cross the road without having its motives questioned.” Some months ago, a long term client left unexpectedly. I was shocked and saddened. We had had a good relationship (I thought.) Despite asking…

  • I Just Can’t Do the Marketing Stuff

    “I just can’t do this marketing stuff! It’s not me.” That’s what the therapist said to me. And she was right. So I asked a question, “Do you want to do it?” She smiled and said, “That’s a good question. I don’t know. But I need more work, so it feels like I don’t have…

  • Stuck on a roundabout in your practice and can’t get off?

    Sometimes when growing our practices, it’s like being stuck on a roundabout from which we can’t exit. How might your beliefs or perceptions be blocking your path?

  • Free Teleclass – How To Build Your Therapy Practice

    Friday 28th February 2014 at 8pm (Dublin / London Time) Click Here to Register