Tag: attract more clients

I Don’t Want To Be Like That…

For some time when I first started practice, I was plagued by calls from an online advertising agency who wanted my business. Their approach was pushy and aggressive, persistent and intrusive. They always managed to call when I had just started to eat, or relax with a book. It drove me mad. I felt like I was being assaulted in my own home.

stop handMy upbringing asked of me that I always be polite, and respectful of what other people had to say. I can find it difficult to say “No” directly. So I was polite to these callers, and declined their services as best I could. The calls kept coming. Eventually, I found a way to manage it by asking for my number to be removed from their call list. Read more

And Now I Know…

I’ve been making mistakes recently. Silly mistakes, frustrating mistakes, mistakes I wouldn’t usually make.
Driving last week, I was thinking about the workshop I was giving on Saturday, Starting a Therapy Practice, and the challenges that starting a therapy practice presents. I was thinking about how there are really two closely interlinked sides to the process, the internal one and the external one. I’ve written about these before; about how we need to move between the internal reflective, thoughtful and feeling place, and the practical, action-oriented external one, in order to make our vision a reality.
one way Read more

Pushing Against Closed Doors

I’ve written before about how we always have options in addressing an issue. Those options generally break down into the following groups:

  • We can try to change the situation or the other person
  • We can leave the situation or relationship
  • We can change our own behaviour so as to fit in with the situation or the other person, or
  • We can find another way of looking at it, or feeling about it.

I think of these options as exits on a roundabout. Most people have one or two favourites among the four options above, a default to which they habitually are drawn, an exit which they almost always take. Usually because they have found that it serves them to do so. However, it’s important to remember that there are always other choices available to us. Read more

EFT Video for Therapists: Hiding Things

Hiding Things!

I have noticed recently how much energy I can invest in hiding things I don’t want other people to see, or even that I don’t want to see myself. I’ve known about this tendency of mine for a long time, but recently I notice it all over the place! It’s a product of all the rules that operated when I was growing up, the ones I learned at home, at school and in church. Knowing there was a rule about it, and not wanting to break that rule, I would go the other way, and invest a whole lot of energy into being the opposite of what the rule said I shouldn’t be. And since I was a really good student, and learnt all the rules really well, I had a lot of stuff that needed hiding! Read more

Being Seen

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” Jerry Seinfeld

This quote from Jerry Seinfeld beautifully captures the ambivalence that many therapists feel about anything to do with promoting their practice. I don’t know how many of you would prefer to be dead than speak about your businesses, but it is no understatement to say that it evokes anxiety and fear in the hearts of many. It can leave people feeling exposed and vulnerable. So, inevitably, we avoid it, or we find reasons not to do it, or become really busy with other things so growing our business gets pushed to the end of the queue. Read more

EFT Video- Calming the Panic Around Change

The Sky is Falling In!!

When setting up a practice for the first time, or when taking some big step in your practice that asks you to move out of your familiar zone and into something different, it is natural that strong feelings can arise.

There’s the anxiety: What is going to happen?chicken

The self-doubt: Am I going to be or do enough?

The overwhelm: Is this going to be too much for me?

The uncertainty: Will I be okay?

When this happens to me, I’m reminded of the story of Chicken Little, who ran around telling his friends that the sky was falling in. And that’s very much how it can feel, that something catastrophic is going to happen and we’re going to die, or that we’ll be rejected, or judged, or that what we’re going to do will fail. Most of the time, of course, we’re not going to die, even though it feels like that, and most of what we imagine is going to happen (usually bad) will not come to pass at all. Read more

Facebook: a good servant or a bad master?

To Facebook or Not to Facebook?
I was at a family function recently at which an argument was raging about Facebook. The pro-camp was strongly in favour, citing the benefits of keeping in touch with family and friends, and being able to share photos and cute and inspirational sayings. The anti-camp were pushing hard, pointing to undesirable posts, such as videos of ISIS going viral and youngsters being exposed to unsuitable material before they were mature enough to handle it.

fireI found myself wondering if the same arguments raged in the aftermath of the discovery of fire. The pro-camp would be extolling the advantages of heating and cooking, the anti-camp talking about the dangers of burning yourself or your cave! Or perhaps when the wheel was invented there were heated debates on the virtues of being able to move your things about more easily against the demons of motorway accidents and runaway trains. Read more

Moving to the “Just Enough” Stage in your Practice

When I left my job in the accountancy profession to finish my training as a therapist, I was surprised by how difficult I found the transition to being self-employed. I had been self-employed before, so I thought it would be easy to do it again, this time as a therapist. What took me most by surprise was the challenge of feeling isolated. I was lucky to have a close alliance with a colleague with whom I shared a lot of the set up tasks, and this made it immeasurably easier. Nonetheless, there was a deep sense of being on my own, and a shame that with my background and experience, it should be much easier. Read more

Using EFT to Support Your Therapy Practice

I have been a fan of EFT (Emotional Freedom Technique or Tapping) for about five years now, and use it every day to support me in my practice. I liked it so much that I trained to become a practitioner, and received my AAMET Level 2 Certificate approximately 18 months ago.

In its basic form, EFT is a simple technique to learn, involving tapping with your fingers on acupuncture meridian points on the head and upper body, while speaking about the topic at hand. It is used for a wide variety of issues, from pain relief, to stress relief to PTSD and more. If you’re new to EFT, you can read more about it here.

I have been thinking recently how I might expand my work with therapists through This Business of Therapy. Read more