Tag: attract more clients

  • Knowing Your Practice: Who Am I In My Work?

    Identity is an issue that is often present in therapy work. The quest to “know our true selves,” or to “be myself,” is a common theme in the therapy room. As therapists, we model being ourselves through our authenticity or congruence, and in this way allow clients the freedom to do likewise. Identity is equally…

  • Are We There Yet? (How Long Does it Take?)

    How long does it take to establish a therapy practice? This a regular question asked at workshops and in meetings with therapists. The answer varies hugely and depends on many factors. The short answer is, you can do the basics in a few weeks. However, if you are starting from scratch and aiming for a…

  • Taking Ourselves Seriously

    If you’ve read this blog for any length of time, you’ll have heard me referring to the Six Pillars of a Successful Therapy Practice.[1] The first pillar of a successful therapy practice, “Owning Our Practice”, is all about seeing ourselves as a business owner as well as someone who helps other people. It means embracing…

  • Creating a Therapy Practice

    In order to create something, whether it’s a home, a relationship, a work of art or a therapy practice, there is a process of creation. This process brings us through a number of steps from original conception to realisation. There are many ways to describe these steps, and I’m sure you’ll have your own version.…

  • Internal Locus of Evaluation

    In his famous book, On Becoming a Person, Carl Rogers talks about the “Locus of Evaluation” (or the perceived source of values) from two perspectives, that of the client, and that of the therapist. He supports a view that the therapist’s task is to think and empathise with the client within the client’s own frame…

  • John’s Story

    I have written on many occasions on the link between our beliefs and values about money and wealth and the direct impact they have on our ability to create a financially viable therapy practice. Recently, I have been working with a client who has been exploring his struggle to earn a decent living in his…

  • CAO Time

    Learning a new skill, such as driving or becoming a therapist, involves a process. In learning to drive, the route is pretty simple. You learn the theory, then you do your driver theory test. Next, you go out and take some lessons. When you’re proficient enough, you do the test. And if you’ve learned your…

  • Reviewing the Situation

    I’ve written before about my belief that money is a bit of a shadow in our profession, and probably for everyone at some level. It’s a subject I have a lot of interest in, having some money related trauma in my past, and from my earlier career in accountancy. I recently came face to face…

  • What do Smoking and Building a Practice Have in Common?

    I started smoking when I was about 14. I didn’t much like the taste of cigarettes, but I persisted. There were lots of cigarettes about which made it easy. My parents discouraged us from smoking, but since they smoked themselves, it didn’t have much effect! Smoking filled a lot of needs for me. Like many…

  • I Don’t Want To Be Like That…

    For some time when I first started practice, I was plagued by calls from an online advertising agency who wanted my business. Their approach was pushy and aggressive, persistent and intrusive. They always managed to call when I had just started to eat, or relax with a book. It drove me mad. I felt like…