Tag: attract more clients

Knowing Your Practice: Who Am I In My Work?

Identity is an issue that is often present in therapy work. The quest to “know our true selves,” or to “be myself,” is a common theme in the therapy room. As therapists, we model being ourselves through our authenticity or congruence, and in this way allow clients the freedom to do likewise.

Identity is equally important when we are considering our practices. In the second pillar of a successful therapy practice, what I call “Knowing Your Practice,” I talk about creating an identity for your practice. I’m not necessarily talking about the branding or the issues you might work with, although these may be part of it. Knowing your practice is more subtle than that. It’s the essence of who you are and what you stand for in the work. It’s the qualities of you that you bring to the service of your clients. It’s an inner knowing of what is right for you and what is not, an ethical framework perhaps? Read more

Are We There Yet? (How Long Does it Take?)

How long does it take to establish a therapy practice?

This a regular question asked at workshops and in meetings with therapists. The answer varies hugely and depends on many factors.

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The short answer is, you can do the basics in a few weeks. However, if you are starting from scratch and aiming for a practice that will replace the salary you are currently earning in a full or part time position, the answer is likely to be closer to years than weeks or months. It’s possible to get there quicker, but most people don’t. Think of it this way, you didn’t become a therapist overnight, and you won’t become self-employed overnight either. Read more

Taking Ourselves Seriously

If you’ve read this blog for any length of time, you’ll have heard me referring to the Six Pillars of a Successful Therapy Practice.[1]

pantheonThe first pillar of a successful therapy practice, “Owning Our Practice”, is all about seeing ourselves as a business owner as well as someone who helps other people. It means embracing the idea that we are not just there to help our clients, but that our practices are also providing us with a living (hopefully :)) Read more

Creating a Therapy Practice

In order to create something, whether it’s a home, a relationship, a work of art or a therapy practice, there is a process of creation. This process brings us through a number of steps from original conception to realisation. There are many ways to describe these steps, and I’m sure you’ll have your own version. I put them like this:
Inspiration: We are inspired to start something, for example, a therapy practice. Fresh from the training process, we are full of enthusiasm for our newly acquired skills, and eager to bring them to the aid of those in need. What better way to do this than through our own practice, where we can shape what and how we offer our services in a way that suits us.
1267750Visualisation: We begin to imagine what our own practice might look like. We have seen how others have done it, and we know what we like and don’t like. We begin to imagine the location we’d like, the clients we’d like, and how our life will be when all our visions turn to reality. Read more

Internal Locus of Evaluation

In his famous book, On Becoming a Person, Carl Rogers talks about the “Locus of Evaluation” (or the perceived source of values) from two perspectives, that of the client, and that of the therapist. He supports a view that the therapist’s task is to think and empathise with the client within the client’s own frame of reference, respecting the client’s own valuing process. [1] This, he says, facilitates the client’s ability to develop their own internal locus of evaluation. This Rogers says is perhaps the most fundamental condition of creativity.[2]

Developing an internal locus of evaluation is an important goal in the psychotherapeutic process, enabling the client to live their life more creatively, as an agent of their own desire for themselves. Read more

John’s Story

I have written on many occasions on the link between our beliefs and values about money and wealth and the direct impact they have on our ability to create a financially viable therapy practice.

Recently, I have been working with a client who has been exploring his struggle to earn a decent living in his small metalworking business, and to create financial security in his life.  His name is John, and I have his permission to tell some of his story here to illustrate in concrete terms how beliefs that we have carried since childhood shape our way of being with money. These beliefs are often swallowed whole without subjecting them to any scrutiny. Read more

CAO Time

Car.

Learning a new skill, such as driving or becoming a therapist, involves a process. In learning to drive, the route is pretty simple. You learn the theory, then you do your driver theory test. Next, you go out and take some lessons. When you’re proficient enough, you do the test. And if you’ve learned your lessons well, you’ll get your licence.

A similar process takes place when you train to be a therapist. You go to school, you learn a bit, then you start trying out your new skills on others in the school, and finally on clients. If you do your lessons well, you’ll earn your qualification. You spend a couple of years putting in client hours, and eventually, you have earned your accreditation. Read more

Reviewing the Situation

I’ve written before about my belief that money is a bit of a shadow in our profession, and probably for everyone at some level. It’s a subject I have a lot of interest in, having some money related trauma in my past, and from my earlier career in accountancy. I recently came face to face with a visual image of one aspect of my own money shadow which I thought I might share with you today.

shadowWhy is it important to look at our own money shadow? For the same reason that uncovering any shadow aspect of ourselves is important, because as long as it stays in the shadow, it uses energy to keep it hidden, and it is in danger of sabotaging us in some way. Read more

What do Smoking and Building a Practice Have in Common?

I started smoking when I was about 14. I didn’t much like the taste of cigarettes, but I persisted. There were lots of cigarettes about which made it easy. My parents discouraged us from smoking, but since they smoked themselves, it didn’t have much effect!

117Smoking filled a lot of needs for me. Like many teenagers, I was socially awkward, and smoking helped me to feel more grown up. I saw my two elder sisters smoking, and wanted to be like them. Most of my friends smoked, and when I smoked, I felt that I belonged in that group. There were a gang of boys that I was interested in, and they also smoked. Read more

I Don’t Want To Be Like That…

For some time when I first started practice, I was plagued by calls from an online advertising agency who wanted my business. Their approach was pushy and aggressive, persistent and intrusive. They always managed to call when I had just started to eat, or relax with a book. It drove me mad. I felt like I was being assaulted in my own home.

stop handMy upbringing asked of me that I always be polite, and respectful of what other people had to say. I can find it difficult to say “No” directly. So I was polite to these callers, and declined their services as best I could. The calls kept coming. Eventually, I found a way to manage it by asking for my number to be removed from their call list. Read more