Tag: advertising

  • Creating a Website

    Do you need a website? Many therapists do not use one, and seem to get on okay without. So if this is a huge deal for you, don’t scare yourself with it at the first instance. Much can be done without one. Hold it as a possibility for the future, when other options have bedded…

  • Spending Time ON Your Practice

    A reader of one of my newsletters wrote to tell me of her struggle to find time to work on her accounts. It reminded me of how often we can forget that running a practice is more than just seeing the clients. There are lots of little tasks that need to be done to keep…

  • Where to Practice From? Location, location, location!

    One of the key decisions in starting to practice is where to base yourself. It may seem like you have lots of options, or very few. Here are some ideas to consider, and help you choose:

  • Five Ways to Make your Marketing More Effective

    A therapist client asked me recently to help her create marketing material that would bring in more clients. This otherwise articulate professional found it difficult to put words together into promotional material, in a way that sounded authentic without being sleazy. If you’re going to invest money in getting a brochure or flyer designed and…

  • …And Then There Was The Accountant Who Spun Plates!

    In most professions you get the generalists and the specialists. In medicine you have the GPs and the Consultants. In Law you have the Conveyancers and the Criminal Lawyers. You have the local dentist who does fillings and polishing, and you have the orthodontist. In counselling and therapy too, we have those who specialise in…

  • Do you Advertise or Not?

    I often get asked by practitioners, “Is it okay to advertise my services?” And in particular, “Is it okay to advertise on the Internet?” Those in favour of advertising online will argue that we live in a technological age, and that potential clients will reach for their phone, iPad or computer as the first source…

  • Setting up a Private Practice

    Are you thinking of starting your own practice as a counsellor or psychotherapist? This workshop will help you get off the ground. Looking at the practical issues related to setting up a private professional practice such as Clarifying the type of practice you would like to create Exploring the services you might provide, and the…