This Business of Therapy

Tag: advertising

  • Are You Willing To Be Seen In Order to Grow Your Practice?

    Am I willing to be seen no matter what? This searching question comes from Nic Askew, Film Maker, in one of his offerings. It is an interesting question at many levels. For me, (and I suspect I’m not alone in this) the answer will probably always be a resounding “No!” Most of us were brought…

  • You Need a Plan!

    Do you have a plan for marketing your therapy or counselling practice? I’ve noticed talking to newly qualified therapists, that few have received training in relation to marketing or promoting their practice. As a result, many arrive at the end of the training process with no idea what to do next, or how to go…

  • 12 Ways to Put Yourself Out There

    Looking for ideas to promote your practice? Here are twelve ways you could do it. Pick some that appeal to you, and are most likely to attract the clients you’d like. Think about placement too. Where are you most likely to find your ideal clients? Will the medium you’ve chosen be seen by them? Ask…

  • Starting Up A Therapy or Counselling Practice– Getting Those First Clients

    Having decided where you’re going to practice and put the framework in place, you’ll want to get some clients to work with. This is where having an idea of what you’d like your practice to look like really helps. There’s a saying that if you’re marketing to everyone, you’re marketing to no-one. For example, if…

  • Changing it Up

    I’ve spoken before about getting focussed, whether it be on what you want, on a niche or target market, or on the way you see yourself in your practice. Today, I want to talk about changing things a little. Why on earth would you want to do that? I come from a big family, and…

  • Growing Your Therapy Practice

    If you haven’t tried it out already, I suggest that you might use the Therapy Practice Business Assessment as the basis for making some changes to your therapy or counselling practice in the coming year. If you missed the blog post in which I made suggestions for Knowing Your Practice, you can read it here.…

  • Getting Inquiries but not Clients?

    A therapist told me recently about her challenge of converting inquiries from potential clients into actual clients. “Lots of people ring me and ask about my fees and my availability, but no one wants to make an appointment. What am I doing wrong?” You’ve probably experienced it yourself, someone rings and asks for information, but when…

  • Price War

    There used to be an old joke about a man selling eggs. One morning he put a sign outside his door saying “One dozen large eggs, €2.50.” An hour later, he looked out the door of his shop to see another shopkeeper on the other side of the road had put a sign out saying,…

  • Help! I Need an Elevator Pitch!

    A therapist client recently asked me for help in writing an elevator pitch. You’ve probably heard how it goes…you get into an elevator, there’s a potential client there, perfect for you, needing what you have to offer, what do you say? You have between 30 and 60 seconds to deliver your message before the doors…

  • In your Therapy Practice: Don’t Confuse Cost Savings with Cost Effectiveness

    One way to sabotage your practice is to confuse cost savings with cost effectiveness. Some costs have to be incurred in order to run your practice. Some are optional. Some costs will generate income for you down the road, others will not. Some costs will bring other benefits, such as developing your skill base, or…