This Business of Therapy

Tag: advertising

  • I Don’t Want To Be Like That…

    For some time when I first started practice, I was plagued by calls from an online advertising agency who wanted my business. Their approach was pushy and aggressive, persistent and intrusive. They always managed to call when I had just started to eat, or relax with a book. It drove me mad. I felt like…

  • Hiding Things!

    I have noticed recently how much energy I can invest in hiding things I don’t want other people to see, or even that I don’t want to see myself. I’ve known about this tendency of mine for a long time, but recently I notice it all over the place! It’s a product of all the…

  • Being Seen

    “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” Jerry Seinfeld This quote from Jerry Seinfeld beautifully captures the…

  • 5 Common Mistakes Therapists Make in Marketing Their Practices

    So you want to promote your practice but aren’t sure how to go about it? Or you’ve taken some action but it hasn’t given you the results you’d like? In this article I will show you some of the common mistakes that therapists make, and how you can avoid them. The first and most common…

  • A Business Mind Set

    In his classic series of E-Myth books, Michael Gerber speaks of the entrepreneur mind set, and in particular the distinction that he sees between those who succeed in business and those who don’t. The E-Myth of the title, is the entrepreneur myth, that anyone who starts a business is an entrepreneur. He then goes on…

  • Does the Word Networking Fill you with Terror?

    Go on, how do you really feel about networking? For me, I can’t imagine anything worse than a room full of people I don’t know. I even find it hard to be part of a room full of people I do know, let alone strike up a conversation with strangers. Does this sound familiar? So,…

  • Can Social Media Help to Promote a Therapy Practice?

    Have you thought about social media as a means of promoting your practice but you don’t know where to start? It can be a bit overwhelming, there are so many choices available. And there can be so many questions about what is right for you and your practice. With the ever increasing popularity and reach…

  • How is What We Do Different From a Chat with a Friend?

    “How is therapy different from a chat with a friend?” This was the question posed by Dr Genevieve Becker at a one of our workshops for therapists wanting to start their own practices. We all know there is a difference, but how do we explain it? The challenge is to put words on something which…

  • What is Your Message? Creating Promotional Material

    So you’re creating a piece of promotional material for your therapy practice, or getting someone to create it for you. Maybe it’s a flyer or a brochure, maybe it’s a website. Maybe it’s a presentation you’ll be giving. Where do you start? One of the differences between promotional material that works, and that doesn’t work,…

  • Will Advertising Make Me Look Cheap?

    “Will clients think I’m cheap?” The question came in the context of whether Google Ads was a good way to get clients for a therapy practice. Some time ago, a friend was buying a second hand car. He’d been thinking about it for a while, looking at what was available in local garages, in Buy…