Lots of Things to do with Business Cards


So you’ve got your business cards printed up, now what? Sometimes we can put lots of energy into getting them printed, but have no idea what to do next. Here are some ideas for you…132249_132246_judef007-card-02-011

  1. Consider getting your business card printed onto a magnet that can be attached to a filing cabinet or other metal surface. This is a great idea for giving to doctors and other likely referral sources.
  2. If you forget your card, don’t say you’ll send your details on. By the time they get it, they’ll have forgotten who you are. If you can, write your details on something to hand! You can follow it up later, preferably in person.
  3. Carry your cards with you wherever you go. Hand them out proudly and confidently. If you’re not proud of your card, get a new one. Shake the person’s hand, and make eye contact as you give them your card. Smile!
  4. At a social occasion, it may not be the best time or place to have a business discussion. Acknowledge that, and give your card, saying “We can’t really talk here, but I’d love to talk to you about this at a better time.” You can follow up by asking them when it would suit to call them, and ask if they have a card.
  5. When giving people your card, give three or four, they might pass them on to someone else. If you feel comfortable asking them to pass them on, do so.
  6. Keep a business card holder and cards in the room you work in, and in the waiting area if you have one. If you work in a centre, place a holder with your cards in all the public areas. You never know who might pick one up and give you a call.
  7. Take a pile of business cards to workshops and conferences. Give them to everyone you talk to.
  8. Include your cards in letters to prospective referrers eg doctors, who can them give them to patients when making a referral.
  9. Don’t print your mobile phone number on your card. Take a moment when giving a card to someone to write your number onto the card, it adds a personal touch.
  10. Hold onto business cards you’re given by others, even if you’re not interested in the services they offer. You may be asked by someone for a referral. They’re also a good example of different styles of design, which may help you when you’re redesigning yours.
  11. When you meet someone who might be a client, referral, or just someone whose work is interesting to you, give them your card and ask if they have one.
  12. Practice with a friend until you’re comfortable handing out and receiving business cards. It shows you’re at ease, which helps others feel at ease too.
  13. When someone gives you their card, take a good look at it, and ask a question or make a comment about the service they’re offering, about their design or business name. Acknowledge them by acknowledging their card.
  14. Give some cards to a client at the end of the first or last session. A client who has received a good experience with you is a great referral source.

One response to “Lots of Things to do with Business Cards”