Category: Starting a Practice

A Business Mind Set

In his classic series of E-Myth books, Michael Gerber speaks of the entrepreneur mind set, and in particular the distinction that he sees between those who succeed in business and those who don’t.

The E-Myth of the title, is the entrepreneur myth, that anyone who starts a business is an entrepreneur. He then goes on to debunk this myth. Everyone who is in business spends time working in the business. In the case of therapists, we spend time working with clients. However, that time is not spent attending to the needs of the therapist, or of the therapist’s business. And there lies the distinction that Gerber draws between those who succeed in business and those that don’t.

Those who succeed spend time, not just IN the business, ie attending to the needs and affairs of the clients, but also spending time working ON and thinking ABOUT the business, ie attending to the needs of the therapy business.

So what does working ON the business of therapy look like? Read more

Marketing Your Practice on a Shoestring?

Starting out and in the early years, most people don’t have either the financial resources or the confidence to commit a large amount of money to marketing their practice. Some investment is needed, because even though you might feel the whole world is looking at what you do, in practice, there’s so much information out there, and so many services vying for attention, that you have to shout quite hard to be heard over the noise.Photo no (48)

So you want to start promoting your services, but you have very little money. So what do you do? Read more

Help! What Do I Say to my GP?

You’ve made an appointment to talk to your local GP, or indeed anyone who might be able to refer work to you. What now? When you’re there, sitting in front of them, what do you say?

No knowing what to say to people is often what holds us back from talking to them. So if you find yourself in this position, here are a few thoughts to help you: Read more

I Just Can’t Do the Marketing Stuff

free ads “I just can’t do this marketing stuff! It’s not me.” That’s what the therapist said to me. And she was right. So I asked a question, “Do you want to do it?” She smiled and said, “That’s a good question. I don’t know. But I need more work, so it feels like I don’t have much choice.”

And I think that’s a position many therapists can relate to. They want to do the work of meeting clients and helping them, but don’t really want to do the promotion and marketing. But they’re caught in this bind, because we need a flow of work in order to pay the bills and put food on the table. Read more

Help, Where Do I Start?

Sometimes when we’re starting up in practice, or when we hit a difficult period, it can seem overwhelming, and we don’t know where to start. So many tasks seem to be calling out for our attention, and all of them seem to be equally important. How do we decide what to do?

Lost and Confused SignpostSometimes when this happens to me, I find that I can’t do anything at all, or at least, nothing productive! I spend time doing things that are easy and comfortable (like emptying the dishwasher), or things that distract me (like reading a book), or things that are urgent but not important (like answering the phone). There’s nothing wrong with doing any of these things that we choose to do, however, they may not be the best choice at the time to bring me closer to what’s important for me. Read more

How Should I Structure My Therapy Practice?

It’s probably not a question you’ve considered, but what structure do you see your business of therapy taking, sole trade, partnership or company? Most therapy practice are sole practices, ie one person practising on their own. A much smaller number operate as partnerships, and still fewer as limited liability companies.partnership

In legal terms, the main difference between these choices relates to what happens in the event of insolvency (ie, if you go broke!) In a sole trade, the individual is personally liable for all the debts of the business, so if a sole practice goes bankrupt, the practitioner may be in danger of losing their home,  (even if they did not practice from it,) or any other personal assets they may have, such as a car, shares or bank accounts. However, a sole trade means you get to make all the decisions on your terms, in your own time. You’re not accountable to anyone but yourself! Read More about practice structures

12 Ways to Put Yourself Out There

Looking for ideas to promote your practice? Here are twelve ways you could do it. Pick some that appeal to you, and are most likely to attract the clients you’d like. Think about placement too. Where are you most likely to find your ideal clients? Will the medium you’ve chosen be seen by them? Ask yourself, “If I were looking for someone with my skills to provide the service I offer, where would I look?”

Here are twelve ways to put yourself out there…

5 Strategies for Having a Stress Free Practice

“Work would be great if it weren’t for the clients” was something I heard regularly in my former occupation as an accountant. It was said tongue in cheek, but really spoke to a truth about the ambivalence that many feel about their work, and not just in accountancy. We’d like it to be easy and stress free, where often it’s anything but!

Often it’s not the clients that make the practice of therapy or counselling so difficult, but the other challenges that may keep us awake at night, such as financial struggles, administrative challenges, relationship issues and so on.

There are ways to make running your practice a bit easier on you, and here are 5 strategies that I find useful:

More about strategies for a stress free practice here

Don’t Confuse the Map with the Territory!

Someone told me recently that I can make the issues I write about here seem easy and enjoyable, and of course, that’s how I want it to be. However, there’s a saying in therapy, “Don’t mistake the map for the territory.”Lost and Confused Signpost

I was reminded of this sharply at a workshop at the weekend when the topic under discussion was very alive in the room between the members of the group. As we tried to absorb the theory that was being presented (the map), the real live example was there in the body language of the participants. I found myself thinking that it’s all very well to understand what’s going on, and it’s another thing to live it.

Read more here

Value for Money

Photo no (38)Value for money is so subjective, isn’t it? And it’s also a very personal thing. What is a necessary expense for one of us, is a frivolous luxury for another, and vice versa. Writing about our values and beliefs about money recently left me thinking about the value we place on experiences and on things, and how that varies so hugely from person to person.

Read more