Category: Growing Your Practice

  • Willingness to Create a Practice

    There’s a saying that a journey of a thousand miles begins with a single step. Taking that first step, and each of the steps that comes after it asks our willingness to move. Willingness is an essential attribute of being a small therapy practice owner. Not just willingness to do the client work, but also…

  • Hidden Agendas

    As we start a new year, and may be making some new year’s resolutions, it’s a good time to ask ourselves what do we want for our practices over the coming year. It’s a straightforward question which can have a complicated answer because often we want many things, and some of the things we want…

  • Marketing on a Shoestring?

    This home cooked video is an example of how you can create online marketing materials for your practice with little technical know-how and virtually no cost. (It will take a little of your time!!) How Can A Video Be Used to Market Your Practice?

  • Promoting Your Practice? 4 Important Questions

    Before deciding how to promote your practice, you need to do some preparation work. This is easiest done by asking four important questions of yourself. These four questions could be called the “4 Ps”: Product Price People Path

  • That’s A Great Question!

    I’ve been doing some workshops recently, and have been asked a couple of great questions: What happens to my clients and my files when I die? This is something you need to think about. Obviously, we’d all like to think that we will have some warning of the end of our practising life, and most…

  • Knowing Your Practice: Who Am I In My Work?

    Identity is an issue that is often present in therapy work. The quest to “know our true selves,” or to “be myself,” is a common theme in the therapy room. As therapists, we model being ourselves through our authenticity or congruence, and in this way allow clients the freedom to do likewise. Identity is equally…

  • Are We There Yet? (How Long Does it Take?)

    How long does it take to establish a therapy practice? This a regular question asked at workshops and in meetings with therapists. The answer varies hugely and depends on many factors. The short answer is, you can do the basics in a few weeks. However, if you are starting from scratch and aiming for a…

  • Marketing Dilemmas

    To practice our therapy skills, there must be someone who has a problem, or a question, or a wondering that we can help. We need clients to practice with. There are basically two ways in which to find clients: Someone hires us to see clients that they have available, or We find them ourselves. I…

  • You Don’t Have to Go It Alone!

    As I was putting the finishing touches to my new book “This Business of Therapy: A Practical Guide to Starting, Developing and Sustaining a Therapy Practice” I became aware of the challenge that it can be for many therapists embracing self-employment for the first time. Not that I wasn’t already aware of it, I was,…

  • Creating a Therapy Practice

    In order to create something, whether it’s a home, a relationship, a work of art or a therapy practice, there is a process of creation. This process brings us through a number of steps from original conception to realisation. There are many ways to describe these steps, and I’m sure you’ll have your own version.…