This Business of Therapy

Category: Growing Your Practice

  • Need to Attract More Clients? Just Ask

    I was in the bank some time ago and a woman who was trying to encourage me to buy a pension gave me a box of mints with “Just Ask” written on it. It reminded me of how complicated we can make the whole looking- for-clients thing. Earlier this week, a friend who was thinking…

  • Help! I Need A Room, Fast

    Help! I have no where to see my client. I need a room, and fast! This was the dilemma my friend found herself in when first started her practice. She had a willing client, but no therapy room. Here are a couple of ideas we came up with:

  • The Buck Stops Here

    Many therapists setting out in practice for the first time have closed their doors and gone back to working for someone else within three years. Not because they’re not good therapists, not because they aren’t helping their clients, but because they had no idea what it takes to run a business. I learnt this lesson…

  • Are the Therapist and Client a Good Match?

    I have written before on the subject of client and therapist needing to be a good match. (See here) There can be a tendency when first starting out in practice to take any client that comes along, out of fear that there will be no more. That is understandable, but may be a mistake. Some…

  • RELATIONSHIPS WITH LOCAL DOCTORS

    Doctors and other medical professionals are a good source of work. They see people who are vulnerable, and at times of crisis in their lives, when counselling or therapy may be one of a range of possible solutions. It’s a good idea therefore to establish a connection with them, and let them know how your…

  • Creating a Website

    Do you need a website? Many therapists do not use one, and seem to get on okay without. So if this is a huge deal for you, don’t scare yourself with it at the first instance. Much can be done without one. Hold it as a possibility for the future, when other options have bedded…

  • What Do You Think of the Competition?

    What comes to mind when you hear the word “competition”? For many people, it conjures up a sense of threat. But I wonder if you have ever thought of the competition as an asset? A common topic of discussion among therapists is the challenge of isolation. Perhaps surprisingly, this is not just a feature of…

  • Limiting Beliefs

    One of the ways in which we can limit ourselves, whether in the context of our practice, or in life generally, is through our unconscious beliefs about money. Most people are unaware that these beliefs can be running in the background, subtly influencing how we live our lives. Therapists will probably be more aware than…

  • Finding Your Voice

    My good friend and EFT practitioner, Barbara E Belmont has been blogging recently about fears of various aspects of finding your voice, speaking up and speaking out. (You can read her blog at http://www.barbaraebelmont.com/blog/) As I read what she has to say, I‘m wondering what is it about putting ourselves out there, in whatever way,…

  • What Horse Riding Taught Me About Therapy Practice: Part 2

    Jumping, Ambivalence and the Power of Making Choices I’m the wimp of our family when it comes to any risk of physical injury. Where my brothers and sisters inherited the “neck or nothing” gene, I seem to have missed out. While they hunted and rode as children, I fell off and got such a scare…